What: The Google Ad Manager (formerly known as DoubleClick Campaign Manager) connection allows you to place a Floodlight tag on a page. You can configure custom variables to send along with the Floodlight tag to Google Ad Manager.

About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: By sending custom variables on to Google Ad Manager, you can more effectively reach targeted audiences with digital ads. You can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns, or create new look-alike audiences based on data from your highest performing known and anonymous users.

Do not use this connection if you are serving the Floodlight tag via Google Tag Manager. Instead, connect directly to Google Tag Manager to exchange profile information so Google Tag Manager can fire relevant Floodlight tags.

Configuration takes the following options:

Tip: If you want to push a specific variable to Google Ad Manager every time a customer visits, choose a push frequency that relies on site activity: either Each page view or Once per visit.

Click Add custom variable to add a new custom variable. Hover over a custom variable and click the delete icon on the right to delete it. Custom variable options:

The logos at the top of the page provide an overview of the connection status:

There is an arrow going from BlueConic to Google Ad Manager (GAM), meaning data is being exported. Also, the arrow is green which means the connection is ready to go.

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.