Rolling timeline event data into profile properties
BlueConic stores event-based data in timeline events. With the new timeline event rollup feature, you can use a simple UI in the new Timeline event rollups page to select the time-based data you need for segmentation and activation, and roll that data up into BlueConic profile properties. Using the query builder you can create queries against timeline data and see results stored in profile properties.
When you add or edit a rollup via More > Timeline events > Timeline event rollups, there are two modes available:
Basic mode includes a point-and-click query builder that is ideal for configuring common, straightforward queries. This mode opens by default when adding a new rollup.
SQL mode includes a built-in SQL editor for developers to write more complex queries directly in AlaSQL. For more information, review the article Using SQL mode for timeline event rollups.
It is best practice to configure your rollup in Basic mode first and then switch to SQL mode if you want to customize and refine the query further.
Get started with timeline event rollups
To get started, start by thinking about how your existing use cases could benefit from timeline event rollups. You may already be using the Timeline Query Connection to roll up data from timeline events. Which event data would help you build smarter segments? Map out the data required (the timeline events and their relevant properties) and decide on a profile property or properties to hold that data. Once you're ready to get started, follow the steps outlined in the UI, and for more information, review the article Create timeline event rollups.
Role-based access control
Role-based feature access lets BlueConic Application Managers assign permissions to enable BlueConic users at your site to use data rollups.
Important
In order to begin using this feature, you must assign the 'Timeline event rollups' permission to the appropriate user roles in the Roles page. By default, only Application Managers get this permission.