• About BlueConic Profiles
• Capturing customer data in Profile Properties
• Validating and enforcing data types in profile properties
• Behavioral Profile Properties
• Using real-time behavioral customer data
• Profile origins
• Creating and managing groups
• Profile merging
• How does profile merging work?
• Profile merging scenarios
• Why merge profiles?
• Merging on multiple unique identifiers
• Increasing your ability to recognize customers online