What: The Criteo connection allows you to export BlueConic segments to Criteo in order to better target your audiences with advertising.
Why: By sending segmentation and user profile property data to Criteo, you can more effectively reach custom audiences with digital ads. With this capability, you can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns.
Adding a Criteo connection
- Click Connections in the Navigation bar.
- Click Add Connection.
- A pop-up window appears. Check the Show all box. Enter “Criteo” in the Search bar.
Click Criteo Connection.
- The Criteo Connection page opens.
You can expand or collapse metadata fields (mark this connection as a favorite, add labels, provide a custom description, or change edit rights) by clicking the gray chevron at the top of the page.
- Enter a descriptive name for your Criteo connection.
Optional: Select the Email notifications box if you would like BlueConic to notify one or more email addresses if there's a problem running the connection or when it runs successfully. Enter one or more email addresses and click OK. You can select whether to receive emails each time it runs or only if the connection fails to run successfully.
Configuring a Criteo connection
After you create a Criteo connection in BlueConic, you need to authenticate the connection and set up at least one export goal. In the connection goals, you specify the data you are exchanging and how it maps to BlueConic profiles. You can also prioritize the order of your goals by dragging and dropping them to your desired sequence by using the drag handle that appears at the left-hand side of a goal when hovering over it.
Authenticating the Criteo connection
- Click Set up and run in the left panel.
- In the Set up and run page, enter your Criteo credentials, including your:
- Save your settings.
Setting up a Profile Export goal
Export profiles within BlueConic segments to Criteo audiences. Click Add goal > Export profiles to create the export goal.
- Select a Criteo Advertiser ID.
Select a Criteo Advertiser ID to connect to your Criteo account.
- Link identifiers
Link identifiers from BlueConic profiles to match Criteo users. If a user is not found, a new one will be created.
- Export BlueConic segments to Criteo audiences.
Map BlueConic segment data to Criteo audiences. Enter the name of an existing audience or create a new audience in Criteo by typing a new audience name. New audiences will appear in Criteo after the first time the connection runs.
Run the connection.
If you want to create another Export goal, click Add goal and then Export goal in the left panel. Before running the connection, you need to Save your settings and turn the connection On at the top of the Connection window.
Running a Criteo connection
Tip: Make sure you have added your import or export goals and saved your settings before running the connection.
- Turn the Criteo connection on.
- Go to the Set up and run page. Scroll down to the Run history section. This table shows all past and scheduled runs for the connection. In the details column, it also lists the last five created or updated profiles and links to the profile identifier so you are able to see exactly how and whether profiles were created or updated correctly.
- To start the import and export manually, click the Run now button.
- To schedule the import and export for a future date, click the Settings icon. Select how to schedule the import by choosing an option from the drop-down list:
- Every X minutes
- Number of times per day
- Days of the week
- Days of the month
- Weekday of the month
Set a time for the import. Click OK.
Data exchange shows you the total number of unique profiles that have been imported or exported via the connection. Note that these are unique profiles. If the same profile is exported multiple times, it is counted as one.
The logos at the top of the page provide an overview of the connection status:
There is an arrow going from BlueConic to Criteo, meaning data is being exported. Also, the arrow is green which means the connection is ready to go.
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.