Pinterest Ads Connection

How does BlueConic integrate customer profile data with Pinterest Ads?What: The BlueConic Pinterest Ads Connection allows you to enrich Pinterest with data from BlueConic in order to target audiences on Pinterest. You can export segment data to more effectively reach matched audiences with digital advertising. This connection supports real-time export of BlueConic segments.

With the Pinterest Ads Connection you can export profiles to create matched audiences in Pinterest using a batch run.

Why: By sending segmentation and user profile property data to Pinterest Ads, you can more effectively reach matched audiences with digital ads on Pinterest. Target any contact in your CRM with server-to-server sync. With this capability, you can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns.

How: For information on accessing the Pinterest Ads Connection, contact your BlueConic Customer Success Manager.

Adding a Pinterest Ads Connection

  1. Contact your Customer Success Manager to install the connection in your tenant.
  2. Click Connections in the navigation bar.
  3. Click Add Connection.How to create a connection between BlueConic and Pinterest
  4. A pop-up window appears. Check the Show all box. Enter “Pinterest Ads” in the Search bar.

    How to create and configure a Pinterest Ads Connection in BlueConic CDP

  5. Click Pinterest Ads Connection.
    The Pinterest Ads Connection opens. Enter a name for the connection. Get tips on naming items in BlueConic. You can expand or collapse metadata fields (favorite, labels, and description) by clicking the gray chevron at the top of the page.

Configuring a Pinterest Ads connection

The instructions below show how to authenticate your connection between BlueConic and Pinterest Ads, and then how to create and configure connection goals for exporting data.

Authenticating your connection

  1. Click Setup in the Pinterest Ads connection.
  2. Enter your Pinterest Tag ID.

    How to connect customer data in BlueConic with Pinterest Ads using the Pinterest Tag ID

  3. Define the channels that you will be using.How to define channels in BlueConic connections

Under Data exchange you can see how many profiles have been exported. See Connection status for details.

Export of a segment of BlueConic profiles to Pinterest Ads

You can export BlueConic segments and profile data to Pinterest Tags in order to retarget people on Pinterest who have not been to your website recently but whose contact information you have. For example, your CRM system might have contact information because someone made a purchase in your store or because their email address is in your ESP.

To make the most Pinterest Tag matches, you should create as many identifiable profiles as possible by integrating with your CRM, ESP, and manual or scheduled imports that contain a lot of identifiers. When using matched audience mapping, BlueConic will automatically create a new matched audience in Pinterest Ads, and push all profiles into that audience that are associated with the mapped segment. The timing of when profiles are pushed depends on your schedule settings for the connection.

Add a goal to synchronize BlueConic segment information with Pinterest Ads by selecting Export via a Pinterest Tag. Follow the steps in the goal to configure it.

  1. Select a BlueConic segment to export profile data from
    Screen_Shot_2021-06-29_at_9.49.35_AM.png
  2. Select BlueConic matching profile property
    Here you map the BlueConic profile field that aligns with the email addresses you would like to export to Pinterest Ads. 

    Screen_Shot_2021-06-29_at_9.52.19_AM.png
  3. Settings for push to Pinterest Ads
    Finally, decide how often you want matched profiles to be activated. Screen_Shot_2021-06-29_at_9.55.33_AM.png
  4. Save your settings.

Connection status

Once you've set up and saved your connection, the icon at the top will reflect the status of the connection.

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A green arrow runs from BlueConic to Pinterest Ads, showing that data is being exported from BlueConic to Pinterest. When the arrow is green, the connection is ready to be used.

Data exchange shows you the total number of unique profiles that have been exported via the connection. Note that this shows the number of unique profiles available for export. Also, if the same profile is exported multiple times, it is counted as 1.

Privacy management

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.