What: The BlueConic Pinterest Ads Connection allows you to enrich Pinterest with data from BlueConic to target audiences on Pinterest. You can export segment data to do more effective digital advertising. This connection only supports real-time export of BlueConic segments.
Why: By sending segmentation and user profile property data to Pinterest Ads, you can more effectively reach matched audiences with digital ads on Pinterest. Target any contact in your CRM with server-to-server sync. With this capability, you can stop targeting entire segments of visitors who are not a good fit for your advertising campaigns.
Adding a Pinterest Ads Connection
Click Connections in the navigation bar.
Click Add Connection.
A pop-up window appears. Check the Show all box. Enter “Pinterest Ads” in the Search bar.
Click Pinterest Ads Connection.
The Pinterest Ads Connection opens. Enter a name for the connection. You can expand or collapse metadata fields (favorite, labels, and description) by clicking the gray chevron at the top of the page.
Configuring a Pinterest Ads connection
The instructions below show how to authenticate your connection between BlueConic and Pinterest Ads, and then how to create and configure connection goals for exporting data.
Authenticating your connection
Click Setup in the Pinterest Ads connection.
Enter your Pinterest Tag ID.
Define the channels that you will be using.
Under Data exchange you can see how many profiles have been exported. See Connection status for details.
Export of a segment of BlueConic profiles to Pinterest Ads
You can export BlueConic segments and profile data to Pinterest Tags in order to retarget people on Pinterest whose contact information you have.
Add a goal to synchronize BlueConic segment information with Pinterest Ads by selecting Export via a Pinterest Tag. Follow the steps in the goal to configure it.
Select a BlueConic segment to export profile data from
Select BlueConic matching profile property
Here you map the BlueConic profile field that aligns with the email addresses you would like to export to Pinterest Ads.
Note: Profiles are not being matched by email address; BlueConic exports email addresses to Pinterest where they can be used for enhanced matching (see the Pinterest documentation for details: Enable optional Enhanced match).Settings for push to Pinterest Ads
Finally, decide how often you want matched profiles to be activated.Save your settings.
Connection status
Once you've set up and saved your connection, the icon at the top will reflect the status of the connection.
A green arrow runs from BlueConic to Pinterest Ads, showing that data is being exported from BlueConic to Pinterest. When the arrow is green, the connection is ready to be used.
Data exchange shows you the total number of unique profiles that have been exported via the connection. Note that this shows the number of unique profiles available for export. Also, if the same profile is exported multiple times, it is counted as 1.
Privacy management
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.