What: The Adform connection allows BlueConic customers to synchronize the BlueConic profile ID with the Adform UID.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: By sending segmentation and profile data to your digital advertising platform, you can more effectively reach targeted audiences with digital ads by using BlueConic customer segments.
How: For information on accessing the Adform connection, contact your BlueConic Customer Success Manager.