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Lifecycles offers a threshold setting that lets you reduce campaign pressure by limiting the number of touchpoints a profile encounters across channels in each stage of the journey.

For example, say your Lifecycle targets profiles on different channels and through different methods of activation. After a customer receives 2 emails, a push message on their mobile phone, and 3 Facebook messages in a week, they might start to feel overwhelmed. To prevent this pressure, you can add thresholds limiting the number of possible touchpoints to 5 per week, month or quarter (or however many touchpoints you deem appropriate).

Watch the video: Lifecycle Thresholds

Key points: Stage Thresholds in BlueConic Lifecycles

• Thresholds limit how often profiles in a lifecycle stage are exposed to the stage's touchpoints over a set time period.
• The time period for thresholds is a sliding window, not a calendar week, month, or quarter.
• Threshold counts can go slightly over the stated limit in cases where several dialogues appear on a single page. For example, if the page display pushes past your threshold limit, BlueConic will display all the expected dialogue touchpoints, rather than leaving an empty space.
• The reasons thresholds might exceed their count include multiple dialogues on a page, scheduled batch connections with the same timing, and importing events through a connection.
• All dialogues are automatically counted toward the threshold, but not all connections. For example, in the Lifecycle shown below, the Facebook Ads touchpoint in stage 1 does not count toward the stage threshold. See Connections and Lifecycles for details on each supported connection. 

How to set thresholds for a lifecycle stage

You can limit the campaign pressure in a lifecycle stage by setting thresholds to suppress marketing touchpoints exposed to profiles in that stage.

1. In the Threshold section of a lifecycle stage, click "No stage threshold."
   
   
   
2. Click the Stage threshold box to enter the number of interactions and the time period.
   
3. Choose the threshold time period from the dropdown menu: per week, per month, or per quarter.
4. Click OK.