BlueConic Timeline event types

BlueConic provides several Timeline event types you can use to store customer events in a profile's BlueConic Timeline.

These event types are available by default:

See each default event type's definition below.

Timeline event type: Order

This event type holds customer order data.

  • Event type ID: order
  • Priority: high
Property Display name Type Description
event_id Event identifier text Event ID generated by BlueConic
order_id Order ID text Order ID
order_date Order date date Date of the order
affiliation Affiliation text Store or affiliation where the transaction occurred
total_revenue Total revenue decimal Total revenue including shipping and tax, discounts, and promotions and coupons
quantity Quantity number Total number of products ordered
revenue Revenue decimal Revenue excluding shipping and tax, including promotions and coupons
shipping Shipping decimal Shipping cost in absolute currency
tax Tax decimal Tax in absolute currency
discount Discount  decimal Discount in absolute currency
coupon Coupon text Coupons used
promotion Promotion text Promotions that are active for this order
currency Currency text Currency used for the transaction
tag Tag text Tags to be used for filtering and searching
product   array All order lines in the order
product.id Product ID text Internal product ID of product ordered
product.sku Product SKU text Product SKU (stock keeping unit) 
product.upc Product UPC text Product UPC (universal product code)
product.category Product category text Product category
product.name Product name text Name of the product
product.variant Product variant text Variant of the product (e.g. white, black, 32 GB, etc.)
product.brand Product brand text Brand of the product
product.listprice Product list price decimal List price of order line (list price * number of items)
product.netprice Product net price decimal Net price paid for this order line
product.quantity Product quantity number Number of products ordered
product.coupon Product coupon text Coupon used for this order line
product.promotion Product promotion text Promotion used for this product (e.g. free shipping or 10% off)
product.tag Product tag text Product tags to be used for filtering and searching
product.shippingcost Product shipping cost decimal Shipping cost for the product in absolute currency
product.shippingdate Product shipment date date Expected date of shipment of this order line
product.deliverydate Product delivery date date Expected date of delivery of this order line
product.url Product URL text Webpage that gives more information about the product
product.image_url Product image URL text URL that shows an image of the product

Timeline event type: Email delivered

This event type tracks an email being delivered, as tracked by an email service provider (ESP).

  • Event type ID: email_delivered
  • Priority: low
Property Display name Type Description
event_id Event identifier text Event ID generated by BlueConic
email_address Email address text Email address used
campaign_id Campaign identifier text ID for the email campaign
campaign_name Campaign name text Name of the email campaign
email_id Email identifier text Identifier for the email message
subject Email subject text Subject of the email

Timeline event type: Email opened

This event tracks an email being opened, as tracked by an ESP.

  • Event type ID: email_opened
  • Priority: low
Property Display name Type Description
event_id Event identifier text Event ID generated by BlueConic
email_address Email address text Email address used
campaign_id Campaign identifier text ID for the email campaign
campaign_name Campaign name text Name of the email campaign
email_id Email identifier text Identifier for the email message
subject Email subject text Subject of the email

Timeline event type: Email link clicked

This event type describes a link being clicked from an email, as tracked by an ESP.

  • Event type ID: email_link_clicked
  • Priority: high
Property Display name Type Description
event_id Event identifier text Event ID generated by BlueConic
email_address Email address text Email address used 
campaign_id Campaign identifier text ID for the email campaign 
campaign_name Campaign name text Name of the email campaign
email_id Email identifier text Identifier for the email message
subject Email subject text Subject of the email
url URL text URL of the link that has been clicked in the mail

Timeline event type: Abandoned basket

You define the moment when a basket is declared abandoned. This is an 'inactivity' event when a customer either doesn't return or doesn't complete an action.

  • Event type ID: abandoned_basket
  • Priority: high
Property Display name Type Description
event_id Event identifier text Event ID generated by BlueConic
last_modified Basket last modified date date Time and date when the basket was last changed
affiliation Affiliation text Store or affiliation where the transaction occurred
quantity Quantity number Number of items in cart
total_value Total basket value decimal Total sum value of all products in basket
coupon Coupon text Coupons used
promotion Promotion text Promotions that are active for this order
currency Currency text Currency used for the basket
recovery_url Basket recovery URL text URL to recover the whole basket
product   - All products in abandoned basket
product.id Product ID text Internal product ID of product ordered
product.sku Product SKU text Product SKU (stock keeping unit)
product.upc Product UPC text Product UPC (universal product code) 
product.category Product category text Product category
product.name Product name text Name of the product
product.variant Product variant text Variant of the product
(e.g. white, black, 32 GB, etc.)
product.brand Product brand text Brand of the product
product.listprice Product list price decimal List price of this order line
(list price * number of items)
product.netprice Product net price decimal Net price for this order line
product.quantity Product quantity number Number of products ordered
product.url Product URL text Webpage that gives more information about the product
product.coupon Product coupon text Coupon used for this order line
product.promotion Product promotion text Promotion used for this product
(e.g. free shipping or 10% discount)
product.image_url Product image URL text URL that shows an image of the product

Timeline event type: Order refund

An order refund event describes a cancellation or return flow. A user can go through several statuses ending with order_refunded. Several order refund flows can be described by supplying a refund id to track these flows independently.

  • Event type ID: order_refund
  • Priority: high
Property Display name  Type Description
event_id Event identifier text Event ID generated by BlueConic
source_order_id Source order ID text Source Order ID from the original order
status Refund status  text One of 'order_refund_request', 'order_returned', 'order_refunded'
refund_id Refund identifier text Reference ID of a specific refund process
quantity Quantity number Number of items refunded
total_value Refund value  decimal Total value of refunded order
currency Currency  text Currency used for the refund
product   - All products returned and refunded
product.id Product ID  text Internal product ID of product ordered
product.sku Product SKU  text Product SKU (stock keeping unit) 
product.upc Product UPC  text Product UPC (universal product code)
product.category Product category  text Product category
product.name Product name  text Name of the product
product.variant Product variant  text Variant of the product
(e.g. white, black, 32 GB, etc.)
product.brand Product brand  text Brand of the product
product.netprice Product net price  decimal Net price paid for this order line
product.quantity Product quantity  number Number of products ordered
product.url Product URL  text Webpage that gives more information about the product
product.image_url Product image URL  text URL that shows an image of the product