BlueConic provides a Profile Recognition Dashboard so you can see at a glance how many profiles are known by a unique identifier and track your customer recognition ratio over time.
What is the BlueConic Customer Recognition Ratio?
Your customer recognition ratio (or profile recognition ratio) is the percentage of your engaged, identified profiles using one or more unique identifiers (you have their email, customer ID, mobile phone number, etc.) out of your total engaged audience online.
Insights included in the Profile Recognition Dashboard
- Online Visitors
- Profile Identifiers: 'Known Visitors' Segment
- Profile Origin: 'Known Visitors' Segment
- Segment KPI
- Segment Over Time: 'Known Visitors' Segment
- Segment Over Time: 'Known Visitors' Segment relative to All Visitors
- Segment Profile Count