Measuring your customer recognition ratio with BlueConic

BlueConic provides a Profile Recognition Dashboard so you can see at a glance how many profiles are known by a unique identifier and track your customer recognition ratio over time.

What is the BlueConic Customer Recognition Ratio?

Your customer recognition ratio (or profile recognition ratio) is the percentage of your engaged, identified profiles using one or more unique identifiers (you have their email, customer ID, mobile phone number, etc.) out of your total engaged audience online.

How do I measure my customer recognition ratio with the BlueConic customer data platform? How can I use the recognition ratio to create personalized custom content?

Insights included in the Profile Recognition Dashboard

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