Profile Identifiers (Insight)

The Profile Identifiers insight shows which unique identifiers are known for a selected segment of profiles. For example, the identifier might be login name, email address, customer ID, or phone number. 

Using the Profile Identifiers insight, you can see what percentage of profiles in the selected segment have an email address, for example. Having this insight helps you to target customers and visitors -- and also to know which identifier to target for future data collection. You can use this insight for your marketing analytics, for reporting on targeting and customer data collection.

The Insight and its controls

To create a Profile Identifiers insight, open a BlueConic dashboard, click the Add insight button, and choose Profile Identifiers. The Profile Identifiers insight is added to your dashboard, using the default segment "All Visitors" for the display.

The insight shows the Segment name ("All visitors"), and charts the Profile identifier names and  number of profiles for this segment with that unique identifier.

profile-identifiers-insight.png

Note that when a profile has two identifiers (for example, Email address and Phone number), it will appear twice in the insight, once for each identifier.

Configuration

Customize your view by changing from vertical to horizontal bar chart. You can also choose the color to display insight values.

profile-identifiers-settings.png

The Profile Identifiers Insight is a standard plugin.