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What are BlueConic data processors?

Data processors enhance data transformation within BlueConic. Data processors help marketers and data teams streamline data filtering, transformation, and exchange between BlueConic and external systems via Connections.

• Data processors are built into certain BlueConic Connections to improve data transformation workflows.
• They are designed to filter and manipulate data before sending it to other systems or using it in BlueConic.
• BlueConic provides out-of-the-box (OOTB) support for common data processing tasks.
• These OOTB processors ensure that data transformation happens seamlessly with minimal setup, allowing quick and accurate data exchange.

Can I build custom data processors?

Yes, BlueConic developers can also build custom data processors to meet specific business requirements. Custom processors enable more advanced filtering and transformation tasks, tailored to specific use cases or integrations.

What are common use cases for data processors?

• Data Cleanup: Automatically clean and standardize data before it is added to customer profiles or sent to external platforms.
• Field Mapping: Map data fields from BlueConic to match those required by external systems like CRMs or ad platforms.
• Segmentation Enhancements: Process profile data to refine segments based on updated rules or filtering criteria.

Tips for using data processors

Accessing and adding data processors to a Connection

1. 1. From the BlueConic dashboard, navigate to the 'Connections' tab.
   2. Choose the connection you wish to set up or modify.
   3. Select the pre-built Data Processor that fits your needs from the OOTB options.
   4. Define the input and output settings, mapping fields as necessary.

Testing and monitoring

• 1. Once configured, run a test to ensure that the data processor is functioning as expected.
  2. Monitor the data flow and transformation results to ensure data integrity.

What are the benefits of using data processors?

• Increased Efficiency: Automating data transformation reduces manual tasks, allowing marketers to focus on more strategic activities.
• Accuracy: Processors ensure that data is accurately transformed and filtered before being used or sent externally, minimizing errors.
• Flexibility: Custom processors provide the flexibility to tailor data handling to unique business needs, making it easier to integrate BlueConic with other platforms.

Data processors in BlueConic simplify and enhance data handling, ensuring accurate and efficient data flow between systems.