As part of our vision of creating a more modular and composable CDP, we introduced the Real-Time Sync feature in October 2024, enabling you to populate profiles with data from Snowflake in real time—at the moment someone interacts with your brand's digital channels. If you use Snowflake as your data warehouse, you can set up real-time data imports in just three steps through the Snowflake Connection.
Composability use cases
Since Real-Time Sync allows you to provide a highly personalized experience for your web and mobile visitors, it gives you the opportunity to explore and pursue new and exciting use cases (i.e., ones that involve real-time data retrieval from a warehouse, without having to load it through manual connection runs or scheduled batch imports).
Here are just some of the in-demand use cases that you can take advantage of using Real-Time Sync for Snowflake:
Exclusive offers for high-value customers
Import lifetime purchase values from Snowflake to identify and target high-value customers with exclusive offers on your mobile app in real time.
Personalized online banking features
Import in-branch service requests from Snowflake to tailor online banking features based on recent customer interactions, enhancing the user experience without additional segmentation.
Accurate promotions with real-time product availability
Import updated product availability from Snowflake in real time to ensure your website promotions reflect current stock levels.
New product launches highlighted instantly
Import newly launched products based on inventory counts from Snowflake into BlueConic to feature them accurately on your website, even as availability (based on variables such as color or size) fluctuates.
Higher-tier plans promoted based on usage data
Import service usage data from Snowflake to promote higher-tier plans on your mobile app to customers nearing their current plan limits.
Timely subscription prompts before trial expiration
Import trial expiration dates in real time into BlueConic to prompt users to subscribe on your website just before their trial ends, increasing conversion using hyper-personalized Dialogues.
Personalized discount offers with dynamic coupon codes
Import coupon codes and discount percentages from Snowflake to display tailored promotions directly to customers on your website or app in real time, boosting engagement and rewarding loyalty.
Message suppression based on recent customer interactions
Import call center sentiment data from Snowflake to determine in real time whether to suppress certain messages or offers to customers based on their latest conversations with your brand.
Real-time paywall adjustment
Import propensity-to-subscribe scores from Snowflake to determine in real time whether to show a paywall to a visitor or a personalized offer to subscribe based on their propensity score.
Custom offers based on PII
Import personally identifiable information from Snowflake to personalize messages or offers in real time as users interact with your site or mobile app.
Use case discovery and execution
To determine which of these use cases to pursue (or if there is something else more in line with your goals), use the BlueConic Use Case Framework for successful use case discovery. The guidelines we provide can help you build and workshop your use case(s) so you know exactly what you want from your CDP and what is practical and achievable.