The value of the BlueConic CDP to your organization starts with a strong foundation of data collection. Data can be imported or synchronized from other systems, but the BlueConic customer data platform also has unique data collection capabilities. Your Customer Success Manager will train your team on data collection as part of onboarding services.
Data collection training begins with an explanation of profile properties, that can hold a single value or multiple values. For example, a "Categories viewed" profile property could hold a list of all categories viewed, while a "Most recent category viewed" profile property could hold just the most recent. With interest ranking, you could also have a profile property that holds a list of the top three categories viewed, and another that holds just the top category viewed.
Storing data in profile properties
BlueConic comes along with a set of out-of-the-box profile properties, but you are free to create as many profile properties as needed to suit your customer data needs.
The data stored in profile properties can be numeric, decimal, currency, date time, email address, or text values.
Numeric: For counters, engagement scores, cart totals, order value, engagement scores, and other numeric data.
Decimal: For numbers containing up to 4 decimal places.
Currency: For storing financial information; you can select from over 150 currencies when choosing this data type.
Date/time: For visit dates, conversion (registration/order/subscription) dates, and dates related to other behaviors
Email address: For storing valid email addresses with the format, firstname.lastname@example.org.
Text: For any text data, such as form inputs, product/page/category names, and data scraped from URLs/pages/cookies/data layers.
Using Listeners to collect data
Training will include contextual examples of how and why to set up data collection via the following methods:
Behavior listening - For storing persistent fact-based data in user profiles.
Scoring - Create as many counters/scores as you need to build out unique segments of users for relevant messaging in BlueConic and across your marketing technology stack.
Funnel listening - Track where users drop off in a multi-step funnel, down to the form field level. Use this data and other BlueConic data (such as cart totals and engagement scores) for retargeting on-site, in email, or across Facebook, Google, and the web via display ad networks.
Our BlueConic experts are always ready to answer your questions about any of the other methods of listening to user behaviors. Contact us to ask for help any time.