There are two ways to use your first-party data within Facebook to retarget customers and users, or to build look-alike audiences from high-value segments. Use BlueConic to implement either or both of these options within minutes.
1. Facebook data sync
The primary use cases here are:
A) Retargeting - Target users at specific stages of the customer journey, based on details about the way they've engaged
B) Creating Facebook look-alike audiences - Synchronize segments of high-value users and run acquisition campaigns in Facebook by creating a look-alike or lookalike audience from those segments
A view of audiences created through BlueConic automation.
Unlike the pixel option (#2 below), this option allows you to synchronize data any time, whether users are on your digital properties or not. Users email addresses, phone numbers, or Facebook IDs can be used to synchronize data to Facebook. Segments can be built using only BlueConic data, or that behavioral data combined with more customer data from your CRM and ESP.
2. Facebook pixel implementation
Use this option to implement the Facebook pixel by entering your pixel ID number into BlueConic. Then, select data points to pass over to Facebook (e.g. category/section interests, customer lifetime value or CSV, funnel steps reached, other online behaviors, etc.).
After just a few minutes, you've activated a lot of data for retargeting and acquisition campaigns.
Typical data variables to pass via pixel include cart value and cart steps.