What: The Adobe Experience Manager enterprise web CMS delivers content across channels and devices. By embedding the BlueConic script on all pages of your website(s), you can combine BlueConic with an Adobe Experience Manager website to build BlueConic customer profiles and improve user engagement. Place the BlueConic script tag on your website pages to unify your first-party customer data.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: BlueConic helps brands improve website engagement by discerning individual intent from collected and rationalized web behavior. The segments derived from these customer profiles can be the basis of delivering relevant experiences that persuade the visitor to stick around. Boost the time spent browsing on your digital channels and offer richer, more relevant experiences that facilitate key consumer activity.