Magento Connection

What: Import customer and sales data from Magento into BlueConic to enrich and combine the behavioral data with Magento data.

About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.

Why: Message known and anonymous users with products and offers that are relevant to them based on their real-time interactions with your website. Acquire more customers with consistent messaging from your digital campaigns, save cart abandoners with right-time relevancy, and increase lifetime value with recommendations and communications based on behavioral data.

Configuring the connection

In the side bar on the left are a number of tabs. There is a setup section and there are import goals. Goals can be activated or deactivated with the checkbox in front of the name. Multiple goals can be added by using the [Add goal] button at the bottom of the page and you can delete or copy goals by hovering over them and selecting the "x" respectively copy icon.

Click on a goal to open its tab and see the configuration options for that goal. The name of the goal can be changed by editing it at the top of the goal configurations.

Import goals

1. Link identifiers between Magento and BlueConic

Determine how BlueConic will match Magento customers to BlueConic profiles. You can only select a BlueConic profile property that has been designated as a "unique identifier".

When the import is run, each customer is matched to a BlueConic profile. If no matching profile can be found, BlueConic will optionally create a new profile based on whether you allowed the creation of new BlueConic profiles.

2. Import customer / sales data

Select at least one of the sources you want to import data from; Magento contains customer data and sales data.

3. Magento customer data to BlueConic mapping

Determine which customer field from Magento will be mapped to which profile property in BlueConic. Select the Magento field on the left and the BlueConic profile property on the right. You can also determine how to import the value: "set" always, only "set if empty", "add" items to the list of existing values, or "sum" a number with an existing number.

Add extra mapping rules with the [Add mapping] button, or hover over a rule and click the "x" icon to delete a rule.

4. Magento sales data to BlueConic mapping

Same as above, but this time determine which sales field from Magento will be mapped to which profile property in BlueConic. Also determine how to import the value: "set" always, only "set if empty", "add" items to the list of existing values, or "sum" a number with an existing number.

Add extra mapping rules with the [Add mapping] button, or hover over a rule and click the "x" icon to delete a rule.

 

The Magento Connection is a certified plugin