Keyword Interest Listening

Keyword interest listening in BlueConic determines an interest ranking of keywords based on the webpages a visitor or customer visits. All the keywords they encounter are ranked, and the top ranking keywords are stored in a profile property. Keyword data comes from the meta tags for "keywords" and "news_keywords", which can be checked for keyword information based on the "where" settings for a Keyword Interest Ranking listener.

You can always use standard BlueConic Interest Ranking listeners to rank interest in article tags or other metadata that exists in your content.

Configure the Keyword Interest Listener in BlueConic

How to track keyword interests in the BlueConic customer data platform

The Keyword Interest Ranking Listener takes the following parameters:

Profile Property
Select the profile property where the interests are stored. Or enter a profile property name to create a new profile property to store the interests.
Excluded Keywords
Add keywords that should be ignored when picking up interests.
Store
Select the number of interests that are stored.

Privacy management

Listeners can be added to Objectives, allowing for privacy management of the information that is being picked up. The listener will only update a profile if the visitor consented to at least one of the objectives that it is linked to.