Keyword interest listening determines an interest ranking of keywords based on the webpages a visitor or customer visits. All the keywords they encounter are ranked, and the top ranking keywords are stored in a profile property. Keyword data comes from the meta tags for "keywords" and "news_keywords", which can be checked for keyword information based on the "where" settings for a Keyword Interest Ranking listener.
You can always use standard BlueConic Interest Ranking listeners to rank interest in article tags or other metadata that exists in your content.
Configure the Keyword Interest Listener in BlueConic
The Keyword Interest Ranking Listener takes the following parameters:
- Profile Property
- Select the profile property where the interests are stored. Or enter a profile property name to create a new profile property to store the interests.
- Excluded Keywords
- Add keywords that should be ignored when picking up interests.
- Select the number of interests that are stored.
Listeners can be added to Objectives, allowing for privacy management of the information that is being picked up. The listener will only update a profile if the visitor consented to at least one of the objectives that it is linked to.