The Net Promoter Score (NPS) is the result of the management tool Net Promoter that can be used to gauge the loyalty of the customer relationships of a business. This insight shows the Net Promoter Score for all visitors or a selected segment of visitors.

See also: Net Promoter Score Toolbar.

The Insight and its controls

Here's an example of a Net Promoter Score Insight.

NPS

The NPS can be a score from -100 to +100.

Description

Text describing the NPS (in this example, "Returning Customers"). This text can be edited.

  

Configuration

Profile property (required)

Select the profile property that contains the individual Net Promoter Scores.

Segment (required)

Select the segment for which the overall Net Promoter Score should be calculated.