What: The Google Ad Manager (previously known as DoubleClick) for Publishers connection allows you to implement Google Ad Manager on your website via BlueConic. Use the connection to define additional ad slots and display ad details while triggering ads in Google Ad Manager and passing on targeting parameters to the Google Ad Manager network.
Do not use this connection if you have already implemented Google Ad Manager for Publishers and placed the tag on your website. If the tag is already on your site, and you only want to use key/value targeting, use the Google Ad Manager for Publishers (Targeting Only) connection.
About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Why: BlueConic features a unique data collection engine that stores behavioral, technographic, and geographic data at the customer level for known and anonymous users in real time. Data from other sources (e.g. social sign-on, CRM, marketing database) can also be integrated in real-time or in incremental batches. By providing segmentation details and profile property values to the DFP connection, advertisers can more effectively target specific groups of visitors, improving overall clickthrough rates from your ad-supported channels.
Configuring a Google Ad Manager for Publishers Connection
Configuration takes the following options:
Google Ad Manager ad unit
Google Ad Manager ad slots
Click Add Google Ad Manager ad slot to add a new ad slot. Hover over an ad slot and click the delete icon on the right to delete it. Ad slot options:
Targeting Parameters
Click Add Targeting Parameter to add a new targeting parameter. Hover over a targeting parameter and click the delete icon on the right to delete it. Targeting parameter options: