The Adobe Analytics Connection allows you to enrich the information in an existing Adobe Analytics implementation. You can export segment, lifecycle, or profile information from BlueConic to Adobe Analytics using Custom Link Tracking.
BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Integration capabilities with analytics and other marketing/communication platforms can further enhance this dataset. Setting props/eVars with selected details can greatly improve upon already insightful analyses.
Connection details:
Goal types: Export
Frequency: Real-time
Before you begin
For the connection to work, you must have set up the Adobe Analytics tag on your pages.
Ensure you have the proper Adobe Analytics credentials, such as the Reporting Suite ID.
Create profile properties as needed to store incoming data.
Create an Adobe Analytics connection
Click Connections > Add Connection.
Select the Adobe Analytics connection from the popup window.
Enter the name and metadata details for the connection.
Click Save.
Authenticate
Select Setup in the left panel.
Select Channels to export profile data from. You can select BlueConic channels or specific URLs.
(Optional) Click Add rules to limit the availability of the Connection to specific URLs. Click Ok.
Enter your Reporting Suite ID(s) to find the right instance of Adobe Analytics.
Configure the export
Generate the export goal
Select the Export data to Adobe Analytics goal.
(Optional) Edit the name to describe your import. Click away and the name will update.
1. Select a BlueConic segment to export profile data from
Select or search a BlueConic segment to export data from.
2. Map BlueConic profile data to Adobe Analytics.
On the left side, map BlueConic profile data to Adobe Analytics.
Open the dropdown menu from the BlueConic icon to choose the type of information you want to export.
Note: For "custom" variables in AA, you will need to use variable names like eVar1, eVar2, eVar3, etc in the mapping step as shown in the example above. This should allow those properties to appear in the calls to Adobe Analytics.
Types of information to export
Profile property | The value of a specific profile property. |
BlueConic profile identifier | The unique identifier for a profile. |
Associated segments | All segments, or a selection of one or more specific segments that the profile is associated with. |
Associated lifecycles | All lifecycles this profile is associated with. |
All viewed interactions | The names of all viewed BlueConic interactions (for the current page view) as the value, and names will be pipe-separated. |
Permission level | The permission level set in the profile. |
Text value | Enter any static text. |
3. Send page variables to Adobe Analytics
Enter page variables from Adobe Analytics to send along with the mapped profile data to Adobe Analytics to link the mapped data for instance to a page or campaign, event, etc.
4. When to push data to Adobe Analytics
Define the push frequency (page view, when export property value changes, once per visit, or on permission change), and optionally add an extra event to trigger this goal.
BlueConic will push the data from this goal as events to Adobe Analytics. The events can be identified by Adobe Analytics by a name (up to 100 characters).
Run the connection
Activate the goal
Check the goal you want to activate.
Turn the connection On.
Click Save.
The green arrow indicates the active direction for the connection.
Next steps
Add this connection an Objective (as needed), allowing for privacy management of the information that is being picked up.