Dialogues Graph (Insight)

Shows a line graph for your selected dialogue, with separate lines for: Views, Clicks, Conversions and the three ratios. When you select multiple dialogues, lines will present aggregated data.

The Insight and its controls

An example of an Insight based on the "Dialogues Graph" type:

X and double Y axis
  • The X axis shows the date
  • The left Y axis shows the percentages belonging to the three ratios
  • The right Y axis shows the values belonging to Views, Clicks and Conversions
Target
If the target is set, it will appear as a red line in the graph. Below the graph a number is shown that shows the current performance against the set target.
Aspects
At the bottom of the Insight you can select the aspects that you want to see in the graph.

 

Configuration

Dialogue(s) (required)
Select one or more dialogues for which the data should be plotted in the graph.
Interval (required)
  • Daily: The time period will be divided into days. For example, if the time period is "Last month", the graph will be divided into 30 days. The start value for each day is 0.
  • Weekly: The time period will be divided into weeks. For example, if the time period is "Last Quarter", the graph will be divided into 12 weeks. The start value for each week is 0.
  • Monthly: The time period will be divided into months. For example, if the time period is "Last Year", the graph will be divided into 12 months. The start value for each month is 0.
  • Cumulative (Period): Shows the cumulative total for the entire selected time period beginning with the first day. The start value for the period is 0.
  • Cumulative (Overall): Shows the cumulative total for the entire selected time period beginning with the first day. The start value for the period is the cumulative total up to the beginning the selected time period.
Target (optional)
By setting a target, the performance of the dialogue(s) against set target is displayed in the Insight: in the graph a red line appears that represents the target and below the graph a number is shown that reflects the current performance of the dialogue(s) against the target.
The target only shows up in the graph if the aspect that the target is set against is also selected in the Insight. Example: if the target is set to "1,000 daily clicks", then the target only shows up in the graph if the "Clicks" aspect is checked below the graph.
  • First select the aspect on which you want to set the target
  • Then set the value of the target
  • Finally select the period in which the target value should be realized

 

The insight takes the time period setting of the dashboard into account. This is indicated by the clock icon in the top left. When a time period has been selected for the dashboard the graph changes to display the new data for the selected time period.

When a time period has been selected for the dashboard and the "Compare with previous" option has been activated, percentages are being shown to indicate the differences between the current period compared to the previous period.

The Dialogues Graph Insight is a standard plugin.