Google Analytics Connection

How do I connect Google Universal Analytics marketing data with BlueConic customer profile data?

What: The Google Universal Analytics Connection allows you to enrich the information in an existing Google Analytics implementation. The connection can feed segment or profile information from BlueConic to Google Analytics using the technique of custom event tagging.

About BlueConic: The BlueConic Customer Data Platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Integration capabilities with CRM and other marketing/communication platforms can further enhance this dataset. Setting up segments in Google Analytics with selected details from BlueConic can greatly improve upon already insightful analyses. Or use BlueConic data to define custom audiences to retarget in Google Ads.

Do not create a Google Analytics connection if you are using Google Tag Manager to serve the Google Analytics tag on your website. In this specific case you have to use a Google Tag Manager connection to get the information across instead. Follow the steps outlined in this tutorial: Connecting BlueConic to Google Analytics through Google Tag Manager.

Setting up the connection comprises of three steps:

  1. Create custom dimensions in Google Analytics
  2. Create a connection in BlueConic
  3. Start analyzing data in Google Analytics

Step 1: Create custom dimensions in Google Analytics

The first step is to create custom dimensions in Google Analytics. For details, see the Google Support site.

After you set up the custom dimensions, the overview of created dimensions looks like this:

How to use the Google Analytics connection in BlueConic to exchange google analytics marketing metrics with BlueConic

Step 2: Add a Google Analytics connection in BlueConic

The second step is to add a Google Analytics connection in BlueConic, where you set up the mapping between BlueConic profile properties and your custom dimensions in Google Analytics. Follow these steps to implement the mapping:

Adding a Google Analytics Connection

  1. Click Connections in the navigation bar.
  2. Click Add Connection.How do add a Google Analytics connection to the BlueConic customer data platform
  3. A pop-up window appears. Check the Show all box. Enter “Google” in the Search bar.

    Click Google Universal Analytics connection.
    How do I connect BlueConic to Google Analytics?

Setting up a Google Analytics connection

  1. In the Setup page, select the channels to collect data from. Optional: You can also enter specific URLs within those channels.
  2. Enter a tracker name. Google Analytics will use the default name "ga" for your tracker. If you use a custom name in Google Analytics, enter it here.
  3. When the connection runs, the data exchange section shows the number of unique profiles whose data is exported to Google Analytics through this connection.
    How to exchange BlueConic profile data with Google Universal Analytics marketing metrics

Mapping BlueConic profile properties to Google Analytics dimensions

Click the Add goal button to add an export goal that defines how to map and send your BlueConic profile data to the corresponding fields in Google Analytics. You can customize the default name for this goal, "Export data into Universal Analytics" as needed.

Follow these steps to export data from BlueConic into Google Analytics.

  1. Select a BlueConic segment to export profile data from
  2. Map BlueConic data to Google Analytics
    Select the profile property that matches the dimension with the same index-number in Google Analytics:
    If you choose to map profile properties, and multiple values are available for the selected profile property, values will be pipe-separated.
    Similarly, if you map associated segments, multiple segment names will be pipe-separated. If you select All viewed interactions, the goal will use the names of all viewed BlueConic interactions (for the current page view) as the value. Names will be pipe-separated. Other options include the BlueConic profile identifier, associated BlueConic lifecycles, permission level, or a text value.
    Add as many dimension-mappings as you need
    How to map customer data from BlueConic profiles to Google Universal Analtyics to synchronize marketing data
  3. Choose when to push data to Google Analytics
    Select whether you want BlueConic to push data: upon each page view, only when values for the export properties change, once per visit, when permission levels change, or when triggered by an event. Google Analytics will recognize events sent by BlueConic by name. In this example, we chose "BlueConic" but you can use a custom name.
    How to push customer data from BlueConic customer profiles to Google Universal Analytics
  4. Tracker name (optional)
    You can send usage data to a named tracker in Google Analytics by entering the tracker name here.
  5. Choose whether to push advanced data (optional)
    You can choose to push a BlueConic interaction viewed (such as a dialogue or lightbox) as a separate event.  You can also choose to push BlueConic events (for example, "Inactivity", "Exit Intent", "Content meter") as separate events, regardless of the push frequency set in step 3. Information about interactions viewed is sent in the form "interaction name" / "variant name" (for example, "send", "event", "BlueConic", "Welcome Lightbox / Variant B").

Running the Google Analytics connection

The Google Analytics connection will send data from BlueConic to Google Analytics according to the push frequency you set in steps 3 and 4 above. Remember to check the Export goal(s) box under Export Goals on the left-hand side, and at the top of the window, Save the connection and turn it on.
How to set up export goals to synchronize BlueConic customer data with Google Analytics

Step 3: Start analyzing data in Google Analytics

Once the connection has been made, events start to drip in at the Google Analytics side. To analyze the BlueConic data within Google Analytics, go to the following section:

  • Choose Reporting in the top navigation.
  • Choose Behavior > Events > Top Events from the left navigation.
  • Choose a custom dimension as Secondary dimension, as shown below.

How to use custom dimensions to exchange data between Google Analytics and BlueConic with the Google Analytics Connection

If you're using a BlueConic form in a dialogue, you can choose to add some additional JavaScript to pass the submission of the form as an event in GA:

How add JavaScript to pass form submissions to GA from BlueConic

How to pass custom dimension data from Google Analytics to BlueConic
In Google Analytics, if the Custom Dimensions have been properly configured and your Privacy settings are exposed, you would find this new custom event in the Real-Time > Event tabs, or in the Behavior > Events tabs.

How to manage GDPR and CCPA privacy and consent between Google Analytics and BlueConic

Privacy management

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.