About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: Facebook users are opting into sharing to provide relevancy at every stage of their engagement with your business. This connection can provide enhanced targeting for email, display advertising, and on-site/in-app personalization.
Configuring the connection
Configuration takes the following options:
- Load the Facebook SDK (optional)
- In order for the connection to Facebook to work, the website will need to load the Facebook SDK script. This can be done in the page template of your website, or tick the checkbox to have BlueConic add the script to the page for you.
- Facebook Application ID (required)
- Your website is like an application to Facebook, and the Facebook SDK script needs the Facebook Application ID for your website to work. See the Facebook App Developer pages for help on how to obtain a Facebook Application ID for your website.
- Transfer Mapping (required)
- Use the "Add Transfer Mapping" button to add entries to the table showing the mapping of Facebook fields to BlueConic profile properties. To create a mapping, select a field from the fixed list of fields that can be selected from the Facebook profile of the user. Then select the corresponding property in the BlueConic profile. Save the connection to store the new settings.
Important to note:
- To make sure that the visitor is logged in on Facebook, use the "Facebook Connect - Login" interaction type
- This type of connection requires no further configuration.
- You only have to create one connection based on this type.
- Birthday is stored as a timestamp, however be aware that people can choose to either store the full date (MM/DD/YYYY), or only the year (YYYY), or only the month and day (MM/DD).