This article provides tips to help you troubleshoot a connection between BlueConic and Facebook Advertising Connection.
For instructions on configuring and running the Facebook Advertising Connection, see the main Facebook Advertising Connection page.
Troubleshooting your connection
If you receive Facebook error messages during the authentication process, your Facebook user account has failed a security checkpoint at Facebook and needs to be reset (also at Facebook). This error occurs outside of BlueConic and you need to resolve your Facebook account authentication errors before proceeding:
Clear your browser's cache.
Follow the steps to re-authenticate your account with Facebook.
Continue setting up your Facebook Advertising connection in BlueConic.
Resolving terms of service errors
If you receive an error message saying "No business manager linked to advertising account," your organization's Facebook Business Account needs to accept the Facebook TOS (terms of service). Make sure that you use your Facebook Business Account to accept the TOS; do not use your personal Facebook account for this step.
Facebook account permissions
In order to create a custom audience, you must be the owner of the ad account connected to the Meta business manager, or the owner of the ad account must have provided you with admin or advertiser permissions.
FAQs
What is the advantage of using the Facebook Advertising Connection in BlueConic over using the Facebook Advertising platform by itself?
The Facebook Advertising Connection has two integration capabilities:
Server-side batch integration that matches on unique IDs like email address. This is only for known profiles. The added benefit is that it's not dependent on a web visit. That is, if I have a segment of customers who purchased on Cyber Monday last year, I can push it to Facebook Ads, even if they haven't been to the site in many months (or ever).
The pixel approach works for both known and unknown but it's dependent on a web visit -- we push the data in real time while they're on the page. This is advantageous for two reasons, it supports unknown visitors and it works in real time.
We can build rich first-party data segments to pass to Facebook Advertising based on what we've collected/imported that may not be available to pass otherwise (i.e., products viewed, last purchase date, etc., is this a person who just recently and should be excluded from paid media or someone w/ high propensity to buy who we should target more assertively).
How many page views are required to trigger the pixel method Facebook Advertising connection goal?
When using the pixel method, you will need a second page view (after the page view in which a visitor may qualify for the segment you want to use to send data to Facebook Advertising) to trigger the connection goal. These two things cannot happen at the same time. This isn’t an issue unless the user is likely to leave a channel right after qualifying for the segment, for example, if a visitor fills out a form that submits without requiring a page reload and their browsing ends there. For simple use cases, the solution could be to use the Facebook pixel directly, as it can pick up on something like the form submission immediately.