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This insight shows the average profile value in a selected profile property, calculated for a selected segment. Only profile properties of type number, decimal, or currency can be selected. The average is calculated daily.

How to create an Average Values Over Time Insight in BlueConic

1. Open (or create) a BlueConic Dashboard.
2. Click Add Insight and search for 'Average Values Over Time' in the list of available insight types.
3. Select the Average Values Over Time Insight plugin. It's created and placed on the current Dashboard.
   When the insight appears, click Configure this Insight to choose the segment, profile property, and interval to display.

The Average Values Over Time Insight and its controls

This example shows the average values over time for a sample profile property named "Purchase Value" for all profiles in the segment, "Customers." Insights inherit time interval of the Dashboard that contains them. In this case the Dashboard interval is set to 30 days.

X and Y axis

• The X axis shows the date.
• The Y axis shows the average value for the profile property you select.

Interval

• Daily: Divides the time period into days. For example, if the time period is "Last month," the graph is divided into 30 days. The starting value for each day is 0.
• Weekly: Divides the time period into weeks. For example, if the time period is "Last Quarter," the graph is divided into 12 weeks. The starting value for each week is 0.
• Monthly: Divides the time period into months. For example, if the time period is "Last Year," the graph is divided into 12 months. The starting value for each month is 0.
• Cumulative (Period): Shows the cumulative total for the Dashboard's selected time period beginning with the first day. The starting value for the period is 0.
• Cumulative (Overall): Shows the cumulative total for the Dashboard's entire selected time period beginning with the first day. The starting value for the period is the cumulative total up to the beginning the selected time period.

Note: BlueConic starts collecting data only after you have chosen a segment and profile property whose values will be displayed. The average is calculated once a day, so it can take up to one day before the first data is shown in the graph.

Configuring the Average Values Over Time Insight

Segment (required)

Select a customer segment whose profiles are used to calculate the average value.

Profile property (required)

Select a profile property of type number, decimal, or currency whose average you want to calculate. The average is calculated daily and is based on the values present in the profiles of the segment you selected.

Interval 

Select a time period to calculate and display average values. The period for Cumulative averages is determined by the Dashboard that contains the insight.