Does BlueConic use cookies?

BlueConic uses first-party cookies to identify profiles with online behavior. The cookie only contains an identifier. A copy of the profile is in browser-memory for manipulation using JavaScript for the individual visitor. All profile data is persisted server side.

We check if first-party cookies are disabled, if they are disabled we don’t store the profile, honoring the setting of the user.

BlueConic uses third-party cookies to track a visitor when he or she switches from one (web based) channel to another channel (identity transfer). If we detect that the browser is set to block third-party cookies, we honor this setting and only use a profile per unique channel/hostname.

BlueConic can also detect if a user has used the Do Not Track (DNT) signal in the browser. More information about DNT can be found here. The DNT signal is meant to block third parties from tracking you. Because BlueConic is intended for owned channels only, the DNT signal does not apply to BlueConic.


Overview of cookies placed by BlueConic

Name Description Domain Expires
BCSessionID unique identifier for the BlueConic profile first & third 1 year
BCTempID temporary unique identifier for the BlueConic profile, removed after BCSessionID is created. third 10 minutes
AWSELB used for elastic load balancing by Amazon Web Services third 1 hour
BCPermissionLevel* opt-in level (PERSONAL|ANONYMOUS|DO_NOT_TRACK) first 1 year

* only when using BlueConic Permission Management.