What: The Prebid.js connection allows you to export BlueConic profiles to Prebid.js to optimize your advertisement header bidding and target tailored audiences.
Why: By connecting your BlueConic data to Prebid.js, you will be able to more efficiently bid on advertisements based on your segments.
About BlueConic: The BlueConic Customer Data Platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Adding a Prebid.js connection
- Click Connections in the Navigation bar.
- Click Add Connection.
- A pop-up window appears. Check the Show all box. Enter “Prebid.js” in the Search bar and click Prebid.js connection.
- The Prebid.js connection page opens.
You can expand or collapse metadata fields (favorite, labels, and description) by clicking the gray chevron at the top of the page.
Configuring a Prebid.js connection
To use the Prebid.js connection, define channels on the setup page:
- Channels - Select the channels for the connection to be active on and optionally add limitations. When one of these channels is visited, data is exported.
Data exchange shows the total number of unique profiles that have been exported via the connection. Note that these are unique profiles. If the same profile is exported multiple times, it is counted as 1.
To make the connection work, you have to add at least one goal, save your information, and switch the connection on.
Export data from BlueConic to Prebid.js
To export BlueConic segments into Prebid.js custom audiences, follow the steps laid out in the export goal.
- Select a segment to export.
Select a BlueConic segment to narrow down the Prebid.js export. Only profiles in this segment will be exported.
- Map BlueConic segments to Prebid.js audiences.
Map BlueConic segments to the corresponding audiences in Prebid.js you want to target.
This is a server-to-server connection, so once the connection is configured, saved, and turned on, it will begin exporting.
Once you've set up and saved your connection, the icon at the top will reflect the status of the connection.
There is an arrow showing data is being exported from BlueConic to Prebid.js. When the arrows are green, the connection is ready to be used.
Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. The connection will only work if the visitor consented to at least one of the objectives that it is linked to.