What: The Optimizely X connection allows you to synchronize BlueConic segments with Optimizely audiences and/or configure custom variables to send to Optimizely X.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: Some test results will be more meaningful when the audience is targeted, instead of testing against a random sample of all users. BlueConic can add another layer of rich behavioral data to Optimizely's existing audience-building capabilities.
For the connection to work, you must have set up the Optimizely X tag on your pages. Additionally, the option "Expose the segments that the visitor is part of" on the Privacy Settings tab in BlueConic must be enabled.