Knowledge Base

Google Analytics 4 Connection

Connecting BlueConic with Google Analytics 4 or GA4What: The Google Analytics 4 connection allows you to export BlueConic data to Google Analytics 4 (GA4) using the technique of custom event tagging. This connection supports real-time exports.

About BlueConic: The BlueConic Customer Data Platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: Use this connection to share first-party data out to the Google Analytics 4 stack for your known and anonymous users, whether it was collected by BlueConic or integrated through another BlueConic connection.

Note: Google is replacing Universal Analytics (UA) with Google Analytics 4 (GA4) by July 2023. All customers currently using Universal Analytics will need to migrate to GA4. See our FAQ guide with details about using BlueConic to sync data with Google Analytics 4.

Adding a Google Analytics 4 (GA4) connection

  1. Click Connections in the Navigation bar.
  2. Click Add Connection.
  3. A pop-up window appears. Check the Show all box. Enter “Google Analytics 4” in the Search bar and click Google Analytics 4 connection.
  4. The Google Analytics 4 connection page opens.

    You can expand or collapse metadata fields (favorite, labels, and description) by clicking the gray chevron at the top of the page. 

Configuring a Google Analytics 4 connection

Setup

To use the Google Analytics 4 connection, configure the following information on the setup page:

  • Channels - Select the channels for the connection to be active on and, optionally, add limitations. Native apps are currently not supported for this connection.How to integrate customer data using the BlueConic GA4 Connection with Google Analytics
  • Set a global object name - In Google Analytics 4, “gtag” is the default global object name. If you customize this name in Google Analytics, enter it here.How to connect customer profile data from Google Analytics 4 GA4 to BlueConic profile data

Data exchange shows the total number of unique profiles that have been exported via the connection. Note that these are unique profiles. If the same profile is exported multiple times, it is counted as 1.

Connection between BlueConic CDP and Google Analytics 4 or GA4

To make the connection work, you have to add at least one goal and switch the connection on.

Export data from BlueConic into Google Analytics 4

To export data into Google Analytics 4, add an export goal and follow the steps laid out in the goal.

  1. Select a BlueConic segment for export. Only data of profiles in this segment will be exported. GA4 use case with BlueConic
  2. Map the BlueConic data you want to export to Google Analytics 4 to the corresponding dimensions. Note: To be able to export interactions viewed and their associated segments, make sure to check both “External analytics” checkboxes in the privacy tab.BlueConic to GA4 Connection with Google Analytics
  3. Define when BlueConic data should be pushed to Google Analytics 4.
    • Select the Push frequency you prefer.
    • Optional: Select a BlueConic event that should also trigger this goal - in addition to the push frequency above.
    • The BlueConic data will be pushed as events, and Google Analytics 4 can identify these events by name. Enter the Event name BlueConic should use.update BlueConic Timeline events with data from GA4 and Google Analytics
  4. Optional: Add a measurement ID to send data to the specific named tag ID. 
    Using the BlueConic GA4 Connection to add a measurement ID or Tag ID
  5. Optional: Push advanced data.
    • Check the box for Push interaction viewed as separate events to Google Analytics 4 if you want to send interaction view events separate from the push frequency defined in step 3. For example, if a lightbox pops up, it will immediately send an event.
    • Check the box for Push BlueConic events as separate events to Google Analytics 4 if you want BlueConic events to also be passed to Google Analytics 4 as soon as they fire, including BlueConic content meter events such as last view, excluded view, bottom/middle/top range, already viewed, free view, last free view, etc.How to push BlueConic customer events to GA4 with the Google Analytics 4 Connection in BlueConic

Note that you can use the Add goal button to create multiple export goals for this connection.

Connection status

Once you've set up and saved your connection, the icon at the top will reflect the status of the connection.

Screen_Shot_2022-12-13_at_9.08.05_AM.png

There is an arrow showing data is being exported from BlueConic to Google Analytics 4. When the arrows are green, the connection is ready to be used.

Privacy management

Connections can be added to Objectives, allowing for privacy management of the information that is being picked up. The connection will only work if the visitor consented to at least one of the objectives that it is linked to.