Keyword interest listening in BlueConic determines an interest ranking of keywords based on the webpages a visitor or customer visits. All the keywords they encounter are ranked, and the top ranking keywords are stored in a profile property. Keyword data comes from the meta tags for "keywords" and "news_keywords", which can be checked for keyword information based on the "where" settings for a Keyword Interest Ranking listener.

You can also use the BlueConic Interest Ranker 2.0 listener to rank interest in article tags or other metadata that exists in your content.

To track customers' interests by keyword, use the BlueConic Keyword Interest Ranking Listener. Select the following values to set up the listener:

Listeners can be added to Objectives, allowing for privacy management of the information that is being picked up. The listener will only update a profile if the visitor consented to at least one of the objectives that it is linked to.