Overview

• BlueConic CDP Use Cases
• Use Case Activation

Acquire

• Acquire: Accelerate lead generation campaigns
• Acquire: Reduce ad waste
• Newsletter signup
• Acquisition campaigns based on first-party data

Convert

• Convert: Prevent and recover funnel abandonment
• Convert: Use metering to improve conversions
• CDP Use Case: Site/cart abandonment

Engage and Retain

• Engage: Deliver 1:1 content and product recommendations
• Reinforce ad campaign messaging on landing pages and beyond

Integrate and Unify

• Integrate: Build a single source of customer data truth
• Integrate: Enable consent management
• Retargeting campaigns based on more than just URLs