Overview

• BlueConic CDP Use Cases
• Use Case Activation

Acquire

• Accelerate lead generation campaigns
• Reduce ad waste
• Digital products and experiences
• Acquisition campaigns based on first-party data

Convert

• Prevent and recover funnel abandonment
• Use metering to improve conversions
• CDP Use Case: Site/cart abandonment

Engage and Retain

• Deliver 1:1 content and product recommendations
• Cross-channel messaging to improve customer engagement

Integrate and Unify

• Build a single source of customer data truth
• Enable consent management
• Retargeting campaigns based on more than just URLs