Accelerate Lead Gen

• [Web/Email] Newsletter signup
• [Paid] Acquisition campaigns based on first-party data

Site Cart Abandonment

• [Web] Site/cart abandonment

Providing Engaging Experience

• [Web/Paid] Reinforce ad campaign messaging on landing pages and beyond

Reduce Ad Waste

• [Paid] Retargeting campaigns based on more than just URLs

Playbooks

• BlueConic CDP Use Cases
• Acquire: Accelerate lead generation campaigns
• Acquire: Reduce ad waste
• Convert: Prevent and recover funnel abandonment
• Convert: Use metering to improve conversions
• Engage: Deliver 1:1 content and product recommendations

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