BlueConic Training

• Training overview
• Capabilities walkthrough
• Data collection
• Segmentation and insights
• Deploying personalized/relevant interactions based on user data
• Connecting customer data to/from other systems

Data collection

• Suggested data collection for media/publishing
• Suggested data collection for travel/tourism
• Suggested data collection for higher education
• Suggested data collection for retail/e-commerce

Use case ideas

• A Dozen Cool Things to Do with your Customer Data Platform
• Ideas overview
• [Web/Email] Newsletter signup
• [Web] Site/cart abandonment
• [Web/Paid] Reinforce ad campaign messaging on landing pages and beyond
• [Paid] Retargeting campaigns based on more than just URLs

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Welcome!

• Welcome to BlueConic!
• What are Onboarding services?

Progressions

• Use Case Activation
• Connection activation/evaluation
• Feature Training
• Data Collection Review

Quick Wins

• Tutorial: Lightbox dialogues
• Tutorial: Content dialogues
• Tutorial: Form listening (site search)
• Tutorial: Behavior Listening
• Tutorial: Scoring & ranking listeners
• Tutorial: Segmentation

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