Profiles

• About BlueConic Profiles
• Capturing customer data in Profile Properties
• Validating and enforcing data types in profile properties
• Behavioral profile properties
• Using real-time behavioral customer data
• About Timeline events in BlueConic

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Segments

• Creating dynamic customer segments
• Using segment filters to build customer segments
• Behavioral customer segments
• Segmentation and insights
• Tutorial: Segmentation

Lifecycle Marketing

• Lifecycles overview
• What are marketing lifecycles?
• Designing a marketing lifecycle

AI Workbench

• BlueConic AI Workbench
• Getting Started with AI Workbench
• Scheduling and running AI Workbench notebooks
• Setting AI Workbench notebook parameters
• How to optimize AI Workbench notebook performance
• RFM Notebook for AI Workbench

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Data Collection

• Collecting customer profile data with BlueConic
• Higher education: Data collection ideas
• Media and publishing: Data collection ideas
• Retail and ecommerce: Data collection ideas
• Travel and tourism: Data collection ideas

Listeners

• Listeners Overview
• Behavior Listening
• Tutorial: Behavior Listening
• Interest Ranker Listener: Collecting and scoring customer interests
• Interest Ranking: Add keywords to BlueConic profiles
• Scoring Listener

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Connections

• BlueConic Connections Overview
• Synchronizing your data with Connections
• Scheduling Connections
• Comma-separated values (CSV) files
• Using data processors with BlueConic connections
• Using Timeline Query

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Dialogues

• Dialogues Overview
• Tutorial: Lightbox dialogues
• Tutorial: Content dialogues
• Deploying personalized/relevant interactions based on user data
• Content (Action)
• Insert YouTube Video (Edit Toolbar)

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Recommendations

• Content and Product Recommendations
• 3 Phases of Recommendations Implementation
• Creating product recommendations in BlueConic
• Product Collector: Gather products to recommend
• Creating content recommendations in BlueConic
• Content Collector: Gather content to recommend

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Objectives

• Tutorial: Set up Objectives and Dialogues for Consent Management
• The impact of placing an item in an objective
• Objectives overview
• Adding Objectives to objects
• Adding Objectives to Listeners

Measurement

• Visualizing your customer data with Insights and Dashboards
• Measuring your customer recognition ratio with BlueConic
• Metrics for views, clicks, and conversions
• Activity Stream (Insight)
• Average Profile Value KPI (Insight)
• Average Values Over Time (Insight)

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Trackers

• Tracking customer activity with tracking pixels and URLs
• I want to use BlueConic to track my email campaigns

Testing

• What is simulation?
• Using the Simulator in BlueConic
• Reviewing dialogues in standard browsers
• Don't just create listeners, test them!