January-March 2022 BlueConic Release Notes (R83)

Welcome to the BlueConic product release notes for R83 (January 2022) and additional updates for Jan-March 2022. Find the latest new features in the BlueConic platform, new connections, and updates to BlueConic features and APIs. 

BlueConic platform status

Visit status.blueconic.com for current status updates for the BlueConic platform.

Recent BlueConic Product Updates

Updates to BlueConic for January-March 2022 (Q1-2022) include the following:

Connection and feature updates

Our development teams have added new features and enhancements to existing connections:

  • The Google BigQuery connection now supports importing from multiple tables in one connection goal. We also added support for Timeline event imports to the BigQuery connection.
  • The Kafka connection supports event imports and also lets you select data processors to transform or filter data being imported into BlueConic groups. 
  • The Zendesk connection lets you import Zendesk tickets into Timeline events, to a dedicated ticket event type. You can specify a starting date for the import, to prevent older, less relevant tickets from being imported.
  • The Facebook Leads connection added the ability to map the lead form name to a profile property to keep track of leads generated from specific forms.
  • Updated documentation for the profile sampling feature describes how for each profile in your tenant, BlueConic automatically creates a Sample ID profile property with a random value between 1 and 100. You can use this profile property to create randomly selected profile groups for testing your campaigns, offers, and messages.

New Azure Data Lake Storage Connection

Azure-Data-Lake-Storage-Connection.pngThe new BlueConic Azure Data Lake Storage connection allows you to enrich BlueConic profiles or groups with data from CSV files stored on and retrieved from your Azure tenant. You can also use this connection to export CSV files containing your BlueConic profile data to your Azure tenant. This connection supports scheduled batch import and export.

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Updated Acoustic Connection

acoustic.svgWe have updated the BlueConic Acoustic connection to support OAuth authentication. Use the Acoustic connection to sync customer data with Acoustic lists and relational table data. Contact your Customer Success Manager for more information.

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New Azure Blob Storage Connection

microsoft_azure_blob_storage.svgThe new BlueConic Azure Blob Storage connection allows you to enrich BlueConic profiles or groups with data from CSV files stored on and retrieved from your Azure tenant. You can also use this connection to export CSV files containing your BlueConic profile data to your Azure tenant. Contact your Customer Success Manager to learn more.

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New Zendesk Connection

Logo_Zendesk-01.pngThe new BlueConic Zendesk connection allows you to enrich BlueConic profiles with data and ticket events from Zendesk users via scheduled batch import. You can specify a starting date for the import, to prevent older, less relevant tickets from being imported. Contact your Customer Success Manager to learn more.

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BlueConic Release R83 feature updates

The R83 BlueConic release will be delivered to servers from January 21 to January 28, 2022. New features include:

New UI for creating custom Timeline event types

BlueConic-Timeline-event-types.pngBlueConic stores customer events, such as orders, subscriptions, page views, etc., on the profile's timeline. In addition to the standard, out-of-the-box Timeline event types, you can create custom event types to suit your data needs. In addition to creating events via the Timeline event API, you can now create them right in the Timeline event type UI.

Learn more about creating your own custom Timeline event types.

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REST API updates

Recent updates to the BlueConic REST API and documentation include: 

  • Updates to parameters for Get timeline events for one profile. For more details on parameters and their values, refer to this table.
  • Updates to parameters for Get segment profiles. For more details on parameters and their values, refer to this table.
  • Updates to methods for Create or update one or more profiles at once. For more details on methods and example code, refer to this section of the documentation.

New and updated BlueConic Connections

Our development teams have updated and created several connections for importing and exporting customer data between BlueConic and your other data systems.

Klaviyo Connection

The Klaviyo connection in BlueConic allows you to enrich BlueConic profiles with data from Klaviyo subscribers and vice versa. Build audiences in Klaviyo based on customer profile data in BlueConic and synchronize your customer and subscriber data.

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Auth0 Connection

The updated Auth0 connection in BlueConic lets you enrich BlueConic profiles with data from Auth0. This connection supports scheduled batch import, webhook import, and web sync.

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Updates to the Salesforce Marketing Cloud Connection

Our developers made improvements to the Salesforce Marketing Cloud connection, making it easier to configure and set up data extensions for syncing your customer profiles with Salesforce. You can import Timeline events from data extensions and also import Salesforce Marketing Cloud email engagement events.

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New in this release:

  • When you configure a data export goal in this connection, you can choose to have BlueConic automatically create automations in Salesforce. (Or you can continue to create automations manually.)
  • Export BlueConic Timeline events and related profile properties to a data extension in Salesforce Marketing Cloud.
  • Import data from multiple, related Salesforce Marketing Cloud data extensions to BlueConic profile properties and Timeline events.
  • Import email engagement events from Salesforce Marketing Cloud (email received, opened, clicked) to the BlueConic Timeline and related profile properties.
    Import_SFMC_email_event_data_into_BlueConic_profile_timeline.png

Learn more

Contact your Customer Success Manager for details on using these new features for your use cases and applications.