What: The BlueConic platform has a variety of built-in connections with some of the most popular Google products. This article lays out the differences between each connection so you know when and how to use them.
Why: Transfer customer data from and to Google systems to enrich BlueConic profiles with anything from website analytics to advertising insights to real-time streaming. This data can then be used directly within BlueConic or synchronized out to other marketing platforms to interact with users and enable right-time messaging. Or, enrich data and enhance capabilities within Google platforms by using data collected by BlueConic and other systems.
Watch the video: Overview of BlueConic Google Connections
Available Google Connections in BlueConic
Currently, BlueConic has the following Google connections available within the platform's connection library:
|Logo||Connection||Knowledge Base Article||Use Case|
|Google Tag Manager (GTM)||Google Tag Manager Connection||Importing BlueConic data to Google platforms (Google Analytics, GA4, and Ad Manager) and vice versa to create rich, unified profiles|
|Google Analytics||Google Universal Analytics Connection||Note: Because Google transitioned users to GA4 in July 2023, this connection has been deprecated. Please use the Google Analytics 4 Connection instead.|
|Google Analytics 4 (GA4)||Google Analytics 4 (GA4) Connection||Export BlueConic data to GA4 using the custom event tagging
FAQ: Migrating to GA4
|Ad Manager Ad Exchange||Google Ad Manager Connection||Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency|
Ad Manager for Publishers
|Google Ad Manager for Publishers Connection||
Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency
|Google Ads Customer Match||Google Ads Customer Match Connection||Matching customers between BlueConic and Google-owned channels to create more personalized advertisements (formerly Google AdWords)|
|Google Drive||Google Drive Connection||Synchronizing data and databases with BlueConic via delimited flat files on servers|
|Google BigQuery||Google BigQuery Connection||Exporting BlueConic data to BigQuery for further cleansing, visualization, and analysis|
|Google Cloud Pub/Sub||Google Cloud Pub/Sub Connection||Streaming data in real time between BlueConic and Google Cloud|
|Google Cloud Storage||Google Cloud Storage Connection||Sharing data between BlueConic and Google Cloud Storage to enhance user profiles and groups|
To learn more about connecting with BlueConic data with Google platforms, contact your Customer Success Manager at firstname.lastname@example.org.