Knowledge Base

Overview of the Google Connections in BlueConic

What: The BlueConic platform has a variety of built-in connections with some of the most popular Google products. This article lays out the differences between each connection so you know when and how to use them.

Why: Transfer customer data from and to Google systems to enrich BlueConic profiles with anything from website analytics to advertising insights to real-time streaming. This data can then be used directly within BlueConic or synchronized out to other marketing platforms to interact with users and enable right-time messaging. Or, enrich data and enhance capabilities within Google platforms by using data collected by BlueConic and other systems.

Watch the video: Overview of BlueConic Google Connections

 

Available Google Connections in BlueConic

Currently, BlueConic has the following Google connections available within the platform's connection library:

Logo Connection Knowledge Base Article Use Case
How to connect BlueConic with Google Tag Manager DV360 Google Tag Manager (GTM) Google Tag Manager Connection Importing BlueConic data to Google platforms (Google Analytics, GA4, and Ad Manager) and vice versa to create rich, unified profiles
How to connection BlueConic customer profiles and customer segments with data in Google ad and analytics platform including DV360 Google Analytics Google Universal Analytics Connection Connecting BlueConic customer data to learn more about website visitors and traffic trends
How to connect BlueConic customer data with Google Ad Manager Ad Exchange Ad Manager Ad Exchange Google Ad Manager Connection Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency
How to connect customer data using the BlueConic CDP and Google Ad Manager

Ad Manager for Publishers

(previously DoubleClick)

Google Ad Manager for Publishers Connection

Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency

How to connect Google Ad Manager formerly Google Adwords and DV360 customer data with BlueConic CDP customer data Google Ads Customer Match Google Ads Customer Match Connection Matching customers between BlueConic and Google-owned channels to create more personalized advertisements (formerly Google AdWords)
How to connect BlueConic customer data with data stored in Google platform using the Google BigQuery connection Google BigQuery Google BigQuery Connection Exporting BlueConic data to BigQuery for further cleansing, visualization, and analysis
How to connect streaming BlueConic customer data with Google Cloud Pub/Sub firehose connection Google Cloud Pub/Sub Google Cloud Pub/Sub Connection Streaming data in real time between BlueConic and Google Cloud
How to connect BlueConic customer data with data stored in Google Cloud Storage Google Cloud Storage Google Cloud Storage Connection Sharing data between BlueConic and Google Cloud Storage to enhance user profiles and groups

 

Privacy policy

Before connecting your BlueConic data with Google connections, be sure to review our Google connection privacy policy.

Learn more

To learn more about connecting with BlueConic data with Google platforms, contact your Customer Success Manager at support@blueconic.com.