What: The BlueConic platform has a variety of built-in connections with some of the most popular Google products. This article lays out the differences between each connection so you know when and how to use them.
Why: Transfer customer data from and to Google systems to enrich BlueConic profiles with anything from website analytics to advertising insights to real-time streaming. This data can then be utilized directly within BlueConic or synchronized out to other marketing platforms to interact with users and enable right-time messaging. Or, enrich data and enhance capabilities within Google platforms by using data collected by BlueConic and other systems.
Watch the video: Overview of BlueConic Google Connections
Available Google Connections in BlueConic
Currently, BlueConic has the following Google connections available within the platform's connection library:
|Logo||Connection||Knowledge Base Article||Use Case|
|Google Tag Manager (GTM)||Google Tag Manager Connection||Importing BlueConic data to Google platforms (Analytics and Ad Manager) and vice versa to create rich, unified profiles|
|Google Analytics||Google Universal Analytics Connection||Connecting BlueConic customer data to learn more about website visitors and traffic trends|
|Ad Manager Ad Exchange||Google Ad Manager Connection||Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency|
Ad Manager for Publishers
|Google Ad Manager for Publishers Connection||
Using BlueConic data to create customer segments that optimize advertisement targeting and efficiency
|Google Ads Customer Match||Google Ads Customer Match Connection||Matching customers between BlueConic and Google-owned channels to create more personalized advertisements|
|Google BigQuery||Google BigQuery Connection||Exporting BlueConic data to BigQuery for further cleansing, visualization, and analysis|
|Google Cloud Pub/Sub||Google Cloud Pub/Sub Connection||Streaming data in real time between BlueConic and Google Cloud|
To learn more about connecting with BlueConic data with Google platforms, contact your Customer Success Manager at firstname.lastname@example.org.