July Product Updates

New AMP Listener to track mobile views

With the BlueConic AMP Listener, you can track customer behavior on your AMP pages. Because the data collected is stored into a BlueConic profile property, you can use the information for segmentation, targeting, reporting, data activation, etc.

How does BlueConic work with AMP pages?

The AMP site that hosts your AMP pages does not run the BlueConic script, but you can use the BlueConic AMP listener to enable basic listening for (views and clicks) on your AMP pages.
Learn more about the BlueConic AMP Listener.

How does the BlueConic customer data platform collect customer data from AMP page views and clicks?

BlueConic Webinar: Product releases Q1/Q2 recap

The BlueConic Academy is designed to help our customers get the most out of our platform. In our latest monthly webinar, we took a look back on everything we’ve released so far in 2020, including data processors and new insights.

Coming soon: New BlueConic Lifecycles feature

With BlueConic Lifecycles, marketers can activate customer data using lifecycle orchestration. Lifecycles let you organize, coordinate, and visualize cross-channel marketing touchpoints used to influence target groups of customer profiles to advance from one customer lifecycle stage to the next in support of your key business outcomes.

How does the BlueConic customer data platform do customer lifecycle orchestration?

With Lifecycles, marketers can move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey based on real-time, unified customer profile data at the platform’s core.

Lifecycles will be available early this fall for existing customers. For more information on getting access to Lifecycles, please reach out to your Customer Success Manager.