January: New SendGrid connection, CCPA privacy tools, and 2020 updates

Happy New Year!

2019 was a banner year for BlueConic, and we are even more excited about plans for 2020. The New Year is off to an exciting start with new features, new connections, and updates!

Managing CCPA compliance with BlueConic

With the new year comes new privacy legislation, and BlueConic is ready to help you comply with the California Consumer Privacy Act (CCPA). 

CCPA FAQ: Learn more about using BlueConic to manage privacy legislation zones.

Webinar: Watch our webinar to understand the impact of the CCPA privacy legislation on your marketing.

Video: Watch this short video on enabling CCPA consent management in the BlueConic CDP:

New SendGrid Connection

The SendGrid Connection allows you to enrich BlueConic profiles with data from SendGrid subscribers and vice versa. With SendGrid data synchronized into BlueConic, you'll have access to activated data about list membership, unsubscribe groups, and email behavior to tailor online experiences as well.

In addition to importing and exporting profile data, the connection offers a third goal that lets you import unsubscribe groups to see which profiles unsubscribed to certain email lists or campaigns. Use this information to retarget customers to ask them to re-subscribe.

How do I connect BlueConic customer data platform to SendGrid to exchange customer data and email lists?

New AI Workbench notebook for A/B testing

Try the new Advanced A/B testing notebook in AI Workbench to apply AI marketing to your A/B tests of BlueConic dialogues. Using Bayesian analysis, AI Workbench can help you pick the optimal dialogue or variant based on customer responses.

How do I apply artificial intelligence AI to marketing A/B testing with the BlueConic customer data platform?

To get started, open the AI Workbench page in BlueConic, choose Add notebook and select Advanced A/B testing notebook
How do I get started applying machine learning and AI to marketing campaign A/B tests with the BlueConic customer data platform?

All the little things

  • New in the Knowledge Base: Best practices for using CSV files to exchange data with BlueConic.
  • In the Google Tag Manager Connection, when you choose to push advanced data to Google Tag Manager, BlueConic now sends BlueConic content meter events, including last view, excluded view, bottom/middle/top range, already viewed, free view, last free view, and free view N (1-5).

Coming in early 2020