What is a BlueConic CDP use case?

BlueConic will work with you to identify the CDP use cases for your organization. A CDP use case is process that describes the current state, target outcome, supporting activities, and relative complexity required to successfully reach your business goal.

To help you get the most out of BlueConic, we've created a set of step-by-step guides to help you implement sample CDP use cases. To learn more about your starting points with a CDP, check out our CDP Readiness Assessment.

Example use cases

Here are some sample CDP use cases that might serve as examples or inspiration for your use cases

Acquiring customers

• Accelerate lead generation campaigns 
• Reduce ad waste 

Increasing customer conversions

• Prevent and recover funnel abandonment 
• Use metering to improve conversions 

Engaging with customers

• Deliver 1:1 content and product recommendations 

Integrating customer data from multiple sources

• Build a single source of customer data truth
• Enable consent management 

Tell us what you want to accomplish, and we'll help you get there!