Tracking the origin of profiles in BlueConic
When profiles are created or imported, BlueConic registers details about how your customers first arrived. You can use the new Profile Origin insight to visualize your profile origins by segment.
Having visibility into where your customers originate can help you discover where your highest-value customers came from originally—over the web (mobile or desktop), via an app, or through connections.
See Profile Origin Insight to learn more.
Three new profile properties for tracking customer origins
Customers' origins are stored in three new Origin of profile properties. These three properties store origin data in three levels of increasing granularity (from type to source to detail level). For example, if a customer first arrived at your site via the web these values might be: web (type), hostname (source), and URL (detail).
See Profile origins for details.
New "First stored value" profile merge strategy
We've added a new profile merge strategy called "First value stored." If two profiles are being merged and they both have values for a profile property that uses the "First stored value" merge strategy, BlueConic examines the timestamp for the two values and uses the oldest one. By default, the following profile properties use the "First stored value" merge strategy: "Origin of profile" (level 1, level 2, and level 3), "First visit," and "Entry page." See Profile merging for details on configuring or customizing your profile merge strategy.
Profile Property Insight redesign
The Profile Property insight has a new visual design as well as improvements to the ways you can visual segments and profiles. New options include an array of color choices for the horizontal and vertical bar charts. The interactive pie chart shows details on each portion of the segment displayed in the insight.
For more information, see Profile Property insight.
Creating profile properties on the fly
When you create new profile properties in listeners, or map data between external systems and BlueConic in connections, you can create new profile properties on the fly. This makes it faster and more convenient to create new profile properties while configuring either a listener or a connection.
For connections, the new profile properties are created when you save the connection. For listeners, the newly created profile properties are created as the data type "text", except where the listener knows which type to create (for example, in timespan or time-based listeners).
Shopify import connection
Our new Shopify connection lets you import data from Shopify to BlueConic, so you can re-engage customers who have abandoned shopping carts or left your site before completing their purchases. Use this new connection to share first-party customer data from Shopify to your BlueConic profiles to better re-target customers. For details, see Shopify Connection.
Mixpanel connection: New batch export option
You can now select BlueConic segments and profile data to batch export to Mixpanel using matching and mapping. See Mixpanel Connection to learn more.
Bulk mapping for SFTP and Amazon Web Services (S3) connections
If you're importing data from a CSV file via the SFTP connection or Amazon Web Services (S3) connection, you use our new bulk mapping feature to map all CSV file properties to BlueConic profile properties with a single click.
You can also add a prefix to speed up the mapping process and reduce errors when you're importing many CSV fields at once.
See the SFTP connection and Amazon Web Services (S3) connection for details.
All the little things
- Now in the Plugin gallery: Adding content or product recommendations to your dialogues just got easier. The Content Collector, Product Collector, and the toolbar content and product recommendations are all available in the Plugin gallery.
- Enhancements to the Mobile SDK have improved the way the event manager handles queuing and events.
From all of us at BlueConic, we wish you and your families all the best for the holidays and cheers for the New Year!