May has arrived, which means the looming May 25th GDPR deadline is around the corner. In April, we introduced new consent management features to get you up and running, which you can review here.
In August 2017, we added outgoing webhook support. When a profile property changes, BlueConic will make an outgoing API call to one of your other system (or even a third-party system) and send and receive customer data from that system in real-time. Even if BlueConic doesn’t have an out-of-the-box connection with one of your systems, webhooks present an additional way to connect with BlueConic.
Outgoing webhooks are a popular, but also generic integration mechanism among BlueConic customers. We’ve released incoming webhooks, which enable other systems to call BlueConic in real-time, rather than just the other way around.
With incoming webhooks, you can configure another system to make an API call to BlueConic. Within the Connections tab, you can map the incoming data to the corresponding BlueConic profile properties.
Last month, we released the Google BigQuery Connection with import capabilities. And now you have a closed loop; you can send data to Google BigQuery, conduct analysis with one of the Google Cloud tools, and then send additional data back to BlueConic.
Connection 2.0 Features
We’re updating more BlueConic Connections to reflect our Connection 2.0 UI. Along with several small bug fixes, you will notice the following changes:
Click "Set up and run" to see how many profiles are sent and received on a specific connection. In the top-right section of the page, you’ll see the estimated number of profiles that are matched in the goal. Click on the number of profiles on the top right of a connections page to get more details.
- To simplify identifier selection, only profile properties that represent identifiers are available to be selected.
- Icons on the top-left of a Connection better reflect the state of the connection with arrows representing data flow.
The list of Connections that are using the Connection UI 2.0 include:
- Campaign Monitor
- MS CRM
- Salesforce Marketing Cloud (formerly ExactTarget)
- Facebook Ads
- Google Ads
- Salesforce DMP (formerly Krux)
In addition to all the new consent management features released last month, we made some smaller tweaks this month:
- You can now give or refuse consent in the form plugin.
- We added examples to request for consent within lightboxes and notification bars.
- Give or withdraw consent
- See or download their profiles
- Delete their profiles
- Contact you for additional privacy related requests
- A more user-friendly way to set background images in Dialogues
- The universe management tab is getting a new look
- Improvements on profile merging by leveraging IP addresses used in the past
- New, out-of-the-box behavioral profile properties related to recency, frequency, and intensity
- And more!