This means that if your website is flagged as not adhering to the Better Ads standards, the BlueConic script will be blocked from being loaded in Chrome - preventing BlueConic from working.
What can I do?
To avoid getting flagged and therefore blocked, do the following:
- Read up on the Better Ads standards.
- Make sure you stay within safe limits, e.g. make sure toasters consume less than 30% of the viewable area, and carefully consider situations when lightboxes appear on the first page view ever for a profile.
- Run an Ad Experience Report for your website.