Chrome ad blocking and BlueConic

Since version 64, Google Chrome has ad blocking enabled by default. The way this works is that Chrome has a built-in mechanism to ensure that sites that are flagged as having abusive ads will get their script resources filtered by EasyList. As a result, ads and javascript on the page will then be blocked.

The BlueConic script is not in the generic EasyList, but is listed as a 3rd party script in the EasyPrivacy list.

This means that if your website is flagged as not adhering to the Better Ads standards, the BlueConic script will be blocked from being loaded in Chrome - preventing BlueConic from working.

What can I do?

To avoid getting flagged and therefore blocked, do the following:

  • Read up on the Better Ads standards.
  • Make sure you stay within safe limits, e.g. make sure toasters consume less than 30% of the viewable area, and carefully consider situations when lightboxes appear on the first page view ever for a profile.
  • Run an Ad Experience Report for your website.