What: The Knowledge Marketing Connection allows BlueConic customers to enrich the information in an existing Knowledge Marketing account. The connection will be able to feed segment or profile information from BlueConic to Knowledge Marketing. It can also ingest information from Knowledge Marketing.
About BlueConic: BlueConic is a Customer Data Platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Click here to learn more.
Why: BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Look-alike audiences and retargeting campaigns can be greatly improved through the use of the first-party data collected by BlueConic along with customer data from other sources.