What is the Aggregated Data Manager?
The Aggregated Data Manager (ADM) in BlueConic is a powerful feature that enables organizations to centralize, aggregate, and analyze customer data across multiple sub-tenants. It provides a holistic view of data, allowing for efficient management and deeper insights at an organizational level.
What is a Super Tenant?
A super tenant is the top-level entity within BlueConic’s tenant architecture. It encompasses multiple sub-tenants, which could represent different brands, regions, or business units within a company. The super tenant serves as the central control point where aggregated data from all sub-tenants is collected and managed.
How can the Aggregated Data Manager help to manage multiple brands?
The Aggregated Data Manager offers several benefits:
- Centralized Data Management: Companies can oversee customer data from all sub-tenants in one place.
- Enhanced Insights: Aggregate data analysis leads to better understanding of customer behavior and trends across the entire organization.
- Efficient Decision-Making: Access to macro-level performance metrics aids in strategic planning and resource allocation.
- Scalability: ADM supports growing businesses by efficiently handling increasing amounts of data from multiple sources.
Does the Aggregated Data Manager connect with other systems?
Yes, the BlueConic Aggregated Data Manager seamlessly integrates with external systems through BlueConic connections, facilitating a comprehensive and unified data management approach across brands and BlueConic tenants.
Which BlueConic features can you use with the Aggregated Data Manager?
Examples of how the Aggregated Data Manager works in conjunction with several core BlueConic features:
- Segments: Create and manage customer segments across all sub-tenants for targeted marketing campaigns.
- Lifecycles: Automate customer journeys by utilizing aggregated data to trigger personalized interactions.
- Listeners: Collect behavioral and interest data from various touchpoints to enrich customer profiles within the ADM.
- Dashboards and Insights: Report on results and metrics across several tenants.
- AI Workbench: Develop customer scoring models in the super tenant, which gathers customer data across BlueConic tenants.
- Connections: Integrate customer data with other sytems.
Learn more: Using the Aggregated Data Manager in BlueConic