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Q3-2024 BlueConic Release Notes

Welcome to the BlueConic product release notes for Q3-2024! This article includes product updates, new connections, bug fixes, and API updates released to customers as part of Release 93 (July 2024), along with any other changes made afterward from July to September 2024.

BlueConic platform status

Visit status.blueconic.com for current status updates for the BlueConic platform. Click the Subscribe to updates button to get platform status notifications by SMS, Slack, or email.

Testing new features

Please note that any newly released features may impact existing configurations and require testing before using the feature.


July 2024 BlueConic product updates for Release 93

The latest BlueConic product updates in Release 93 (R93) will be delivered to your tenant between June 17 and June 28, 2024.

New BlueConic features and enhancements

Connection updates

Other updates and bug fixes

New BlueConic features and enhancements

New rollups feature introduced to query Timeline events

To help you better analyze and target profiles with certain time-based behavior, a new feature called Timeline event rollups is now available. Timeline event rollups allow you to select any timeline data in BlueConic and aggregate that data up into specific profile properties through a simple UI. You can then use these profile properties for segmentation, reporting, activation, and machine learning training and prediction throughout the platform.

Rollups can be created and edited through a new "Timeline event rollups" tab accessible via More > Timeline events. See the new Query Timeline Events documentation for details.

Timeline_rollups.jpg

Notes:

  • Timeline event rollups empower marketers to do their jobs more efficiently and with better results, while providing important benefits over the existing connection-based method of rolling up event data using the Timeline Query Connection.
  • To begin using this feature, you must assign the "Timeline event rollups" permission to the necessary user roles on the Roles page (BlueConic settings > Access management > Roles). By default, only Application Managers and BlueConic Support have this permission.

For more detailed information about this feature, review these articles in the new Query Timeline Events section of the Knowledge Base:

BlueConic SDKs updated to support Timeline events

All three BlueConic SDKs (Android, iOS, React Native) were updated to new versions and now enable you to create Timeline events based on actions your visitors take in the app—simplifying customer integrations and improving data accuracy.

For more information on these releases, review the articles BlueConic SDK for Android Release Notes, BlueConic SDK for iOS Release Notes, and BlueConic SDK for React Native Release Notes.

Using BlueConic and not yet adopted our SDKs?

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Legislation zones added and updated

To ensure that BlueConic customers are fully compliant with the different legislation requirements of their users, three new legislation zones were added next to “Required consent” on the Privacy page (BlueConic settings > Privacy) and can be applied to objectives:

  • US - Connecticut Data Privacy Act (CDPA/CTCPDA)
  • US - Utah Consumer Privacy Act (UCPA)
  • Mexico - LFPDPPP

In addition, two existing zones were relabeled for clarity to include the full privacy name and code:

  • “US - Colorado (SB190)” is now “US - Colorado Privacy Act (CoPA/SB190).”
  • “US - Virginia (SB1392)” is now “US - Virginia’s Consumer Data Protection Act (VCDPA/SB1392).”

Note: If you require compliance for any legislation zones not currently listed on the Privacy page, reach out to BlueConic Support with the details of those zones.

Improvements made to enable group filtering at scale

Building on the enhancements introduced in Release 92, we further optimized the performance of our Apache Solr-based real-time segmentation engine, empowering you to efficiently organize, segment, and target profiles as groups—at scale—whether it's Households, Accounts, Companies, or any other group type. Now, you can manage and engage with hundreds of millions of groups with greater speed and accuracy.

Permission setting updated on Privacy page

To ensure that BlueConic customers only have access to relevant privacy permissions, the deprecated “Default permission” setting at the top of the Privacy page (BlueConic settings > Privacy) will no longer be accessible in BlueConic tenants created after this release. It will remain visible for tenants existing before this release.

This setting was deprecated with the introduction of Objectives in BlueConic.

REST API v1 access updates

The BlueConic REST API v1 is officially retired as of July 1, 2024 for any new tenants and customers that have migrated to the current REST API v2.

If you're looking to access a v1 API that's been retired, the following API error will appear:

REST API v1 is no longer supported and has been permanently removed. Please migrate to REST API v2 to continue accessing our services. Visit https://support.blueconic.com/hc/en-us/articles/16733192773787-Guide-for-Migration-from-BlueConic-API-v1-to-v2 for details on migrating to REST API v2. If you need assistance or have any questions, please contact support@blueconic.com.

Existing customers still using the v1 API will continue to have access to it for a limited time; however, support for this version is no longer available. If you have any questions about your migration to the supported REST API v2, feel free to reach out to BlueConic Support.

BlueConic Chrome Extension updated to mitigate cookie changes

A new version of the BlueConic Chrome Extension (version 2.0.7) is available for free from the Chrome Web Store. The extension was updated to take into account any future Chrome third-party cookie deprecations.

For technical details on the Chrome Extension, review the article BlueConic Chrome Extension technical deep dive.

UI text updated for segment filters

When adding a profile property of any data type as a segment condition, two options were renamed from the operator dropdown menu:

  • “Must be empty” is now labeled “is empty.”
  • “Must not be empty” is now labeled “has a value.”

segment_conditions_2.jpg

These label updates do not change any functionality but now match those included with the new Timeline event rollup functionality.

Use case articles added to Knowledge Base

To help you better understand and implement your CDP use cases, several articles were added to the BlueConic Knowledge Base detailing specific use cases:

Connection updates

Consent functionality added to Google Ads Customer Match Connection

To comply with updated Google Ads policies surrounding consent for profiles in the European Economic Area (EEA) and United Kingdom (UK), a new step was added to the export goal page of the BlueConic Google Ads Customer Match Connection with the option to attach a temporary consent status of GRANTED to all exported profiles. This allows you to avoid a disruption in targeted advertising while you set up and test the consent objectives you plan to link to your connection.

Google_Ads_granted.jpg

Google Cloud Storage added as alternative provider in Snowflake Connection

To provide more flexibility for customers, the Snowflake Connection was updated to include Google Cloud Storage (GCS) as an alternative file storage provider to Amazon Web Services (S3).

Relative directory now supported in Salesforce Marketing Cloud Connection

The Salesforce Marketing Cloud Connection was updated to support the relative directory file location, providing you with an additional file management option beyond the standard root directory.

As part of this update, a new "Relative location" setting was added to all of the connection's import and export goal pages (in the automation setup step, when "Automatic configuration" is enabled). When this setting is checked, an additional setting opens underneath for you to enter your relative folder path.

AI Workbench notebooks upgraded

The following out-of-the-box AI Workbench notebooks received upgrades for improved, more stable performance:

  • CLV (customer lifetime value)
  • RFM (recency, frequency, monetary value)
  • Churn analysis
  • Churn prediction

Other updates and bug fixes

Features/UI

  • We resolved an issue in AI Workbench that caused notebook runs to fail due to insufficient memory. This fix also enhances the export feature from Release 92, allowing you to export up to 95 percent of your tenant profiles quickly and more efficiently (outlined in the article Enabling faster profile export functionality in BlueConic).
  • The BCReferrerOverrule cookie is no longer used by BlueConic after the recent removal of the Universe insight.
  • With this release, you are now permitted to add more than 1,000 objects to an objective.
  • With Timeline event types, entering an invalid date property value no longer results in an HTTP 500 error.
  • Dialogues only appear on specific pages as intended, even with an empty URL restriction.
  • Profiles with a "null" Timeline event value now load correctly on the Profile timeline tab.
  • We resolved an Android SDK issue to ensure that values are populated correctly in Behavior Listener rulesets.

Connections

  • We resolved an issue to ensure that your profiles merge correctly, with all properties displaying as expected.
  • Stopped batch-connection runs now correctly display as inactive, providing you with accurate status updates in the UI.
  • The Casing data processor now retains your selected casing method when applied to a connection.
  • Any selections you make to insert privacy consent into Dialogues (using the Privacy Management Components toolbar) now work as intended.
  • Improvements made to the Google Cloud Storage Connection prevent unexpected authentication errors.
  • In the Snowflake Connection, file linking now works as expected when the primary file is split; in addition, when Vault authentication is enabled, error messages now display correctly.
  • In the Interest Ranker 2.0 Listener, we fixed an issue that caused random characters to appear when adding a capturing method.
  • In the Klaviyo Connection, when an import goal has Timeline events configured and the matching property is empty, the import now runs with the next available row of data.
  • In the Webhook Connection, you can now create Timeline events seamlessly and avoid issues with event type names that contain special characters.
  • Mailchimp Connection imports now run successfully without any timestamp errors.
  • Following a Mustache upgrade, BlueConic product and content recommendations received display improvements.
  • In the Facebook Advertising Connection, you can now take advantage of the push frequency "Only when the variables change" for real-time profile goals.
  • When looking at individual group pages, the "Profiles in group" tab now displays correctly.
  • With an update to the Salesforce Connection, there is no more mandatory mapping of all custom required fields in export goals.
  • In the Salesforce Marketing Cloud Connection, the Save button is now only activated when an unsaved change is made.
  • In the Braze Connection, you can now optionally import or export Timeline events error-free.
  • In the Reporting step of the Timeline Query Connection, the segment names now display correctly. Additionally, when previewing your query results, table names that start with a number are parsed without error.
  • Any errors in the ActiveCampaign Connection are now logged correctly in a downloadable log file.
  • The Behavior Listener now captures query string parameters correctly. For example, "washing+machine" would be captured as "washing machine," with the + sign parsed.
  • In profile export goals of the Salesforce Marketing Cloud (SOAP) Connection, data extensions can now be created.

REST API

  • The search profile endpoint now supports matching on multiple values of the same profile property. This update ensures that profile property values are added to an existing map entry without overwriting previous values.
  • Using the GET{{ /segments}} endpoint now returns all expected data, including favorites and segment descriptions.
  • The date formats used in the OpenAPI specification (available at the top of the REST API documentation site) now work properly.

Python API

  • In the BlueConic Python API, we resolved an issue that caused errors when passing an array of filters to get_groups.
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