Knowledge Base

Travel and tourism: Data collection ideas

In addition to the out-of-the-box profile properties that BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all of the data that you need within our platform or across your marketing technology stack. The experts on our customer success team will show you how to set these up during the onboarding process, as well other data points to support use cases specific to your unique business.

Here is a list of profile properties that we consider a good starting point for travel and tourism customers:

General behavioral data

  • Site searches
  • Most recent site search
  • Unmatched site searches

Trip planning data

  • Check-in date
  • Check-out date
  • Booking date
  • Number of travelers - adults
  • Number of travelers - children
  • Number of rooms selected
  • Saved a trip plan
  • Booking steps (set dates, selected hotels, confirmation, etc.)
  • Most recent booking step
  • Registration/login email

Destination information

  • Hotel/resort room pages viewed
  • Hotel/resort dining options viewed
  • Things-to-do interests
  • Top things-to-do interests
  • Attraction categories viewed
  • Top attraction category interest
  • All category interests

With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider these BlueConic use cases or contact your Customer Success Manager for additional ideas.