Suggested data collection for higher education

In addition to the out-of-the-box profile properties that BlueConic collects for your visitors, you can configure as many custom profile properties as you like to store all of the data that you need within our platform or across your marketing technology stack. The experts on our customer success team will show you how to set these up during the onboarding process, as well other data points to support use cases specific to your unique business.

Here is a list of profile properties that we consider a good starting point for higher education:

Behavioral data:

  • Site searches
  • Most recent site search
  • Unmatched site searches
  • All paths viewed
  • All visit dates
  • Financial aid engagement score
  • Admissions engagement score
  • Academics engagement score
  • Student life engagement score
  • Athletics engagement score

Funnel tracking:

  • RFI form field capture
  • Registration/login email
  • Funnel steps
  • Most recent funnel step

Program info: 

  • Most recent program viewed
  • Program viewed
  • Top program interest
  • All program interests
  • School/department viewed
  • Top school/department interest
  • All school/department interests

With this data, you will be equipped to target your visitors with customized and automated marketing interactions. Consider a few ideas here.