Location Monitoring (Insight)

The Location Monitoring Insight visualizes segmentation and profile property data on world or US maps.

Click the settings gear icon in the top right of the widget to configure the visualization.

how to track customer locations using first-party customer data with BlueConic

Select up to 5 segments or profile property values to analyze together.

When selecting profile property values, you may also apply a segment to the visualization. For example, the last two images below show all users' top niche Facebook like categories, and the same categories for sports readers only.

Select a segment to show how users in that segment are distributed geographically:

tracking geographic customer segments with the BlueConic CDP using first-party customer data

 

Select two segments, and a two-color gradient will show how unevenly each geographic area is distributed between the two:

visualizing first-party geographic customer data for BlueConic CDP profiles

 

Optionally, show the segment with the most profiles in each geographic area instead of a gradient:

discover geographic distribution for customers using first-party customer data in the BlueConic CDP

 

Shown now with the details for each state:

see customer segments by state or region using first-party customer profile data in BlueConic

 

... and shown now with the U.S. DMA map: 

see U.S. customer distribution using first-party customer data in BlueConc customer profiles

 

Select more segments (up to 5) to show which segments are most prevalent in each geographic area:

find customer segments by location or geography using first-party customer profile data in BlueConic

 

Selecting profile properties instead produces similar visualizations:

visualize customers' geographic location using first-party customer profile data in BlueConic

 

With the added bonus of being able to apply segmentation:

create customer segments based on geography or location using BlueConic profile data