Help Center Connection

How to exchange customer data between and the BlueConic customer data platfrom

What: The Connection will the exchange of segmentation or profile information between BlueConic and by pushing data into an existing data layer (JavaScript object), or creating a new data layer specifically for this purpose.

About BlueConic: The BlueConic Customer Data Platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: Your website already makes use of products like e.g. Use this connection to share first party data out to the stack for your known and anonymous users, whether it was collected by or BlueConic or integrated through another BlueConic connection.

Configuring a connection with BlueConic

Configuration takes the following options:

Mapping variables into BlueConic

The Import mapping allows you to have BlueConic pick up variables and assign them to BlueConic profile properties.

How to connect and exchange customer data using the BlueConic connection

Mapping options: variable
Enter the name of the variable you want to map to a BlueConic profile property.
BlueConic profile property
Search and select the BlueConic profile property that you want to contain the variable value.

Mapping BlueConic information into

The Export Mapping allows you to pass BlueConic information on to using variables.

How to synchronize BlueConic customer data with

Mapping options: variable
Enter the name of the variable that you want to hold the value of the BlueConic data.
BlueConic value type

Select the type of the BlueConic value that you want to pass on to Choose one of:

  • Profile property: Use the value of a BlueConic Profile Property in the visitors profile. If multiple values are available for the selected Profile Property, values will be pipe("|") separated. Under value detail select the profile property that will hold the value to send.
  • BlueConic profile identifier: The unique identifier of the visitor profile in BlueConic.
  • Associated segments: Use the names of all associated BlueConic segments as value. Segment names will be pipe ("|") separated.

    Click "All segments" to select and send only specific segments instead of all segments.How to share customer segments and customer profile data with the BlueConic customer data platform

    Search and select a segment and enter an optional code to use instead of the name of the segment. If you do not provide a code, the name of the segment will be used.

    If you want to push the associated Segments of a visitor, the option "Expose the segments that the visitor is part of" on the BlueConic Settings > Privacy tab in BlueConic must be enabled.

  • All viewed Interactions: Use the names of all viewed BlueConic interactions (for the current page view) as value. Names will be pipe ("|") separated.
  • Permission Level: Value of the BlueConic permission management setting of the visitor (DO_NOT_TRACK, ANONYMOUS, or PERSONAL).
  • Text: The value will be a fixed text. Enter the text string you want to use as value.


Connection Status

Once you've set up and saved your connection, the icon at the top will reflect the status of the connection.

How to import data from into the BlueConic customer data platform

There is an arrow going from to BlueConic, signifying that data is being imported. At the same time, there is also an arrow going the other way, meaning data is being also exported from BlueConic to Also, the arrows are green, meaning the connection is ready to be used.

Privacy management

Connections can be added to privacy and customer consent Objectives, allowing for privacy management of the information that is being picked up. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to.


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