There are two amazing ways to use your first-party data within Facebook to retarget customers and users, or to build lookalike audiences from high value segments. Use BlueConic to implement either or both of these options within minutes!
1. Facebook data sync
The primary use cases here are:
A) Retargeting - target users at specific stages of the customer journey, based on details about the way they've engaged
B) Lookalike audience creation - synchronize segments of high-value users and run acquisition campaigns in Facebook by creating a lookalike audience from those segments
A view of audiences created through BlueConic automation
Unlike the pixel option (#2 below), this option allows you to synchronize data anytime, whether users are on your digital properties or not. Users email addresses, phone numbers, or Facebook IDs can be used to synchronize data to Facebook. Segments can be built using only BlueConic data, or that behavioral data combined with more customer data from your CRM and ESP.
2. Facebook pixel implementation
This option allows you to implement the Facebook pixel simply by entering your pixel ID number into BlueConic. Then, select a couple data points to pass over to Facebook (e.g. category/section interests, lifetime value, funnel steps reached, other online behaviors).
After just a few minutes, you've activated a lot of data for retargeting and acquisition campaigns!
Typical data variables to pass via pixel include cart value and cart steps