DemandWare Connection

How to unify first-party customer profile data and customer segments with the BlueConic customer data platform and DemandWare

What: Place the BlueConic script tag on your DemandWare pages to use BlueConic's unique behavioral data collection engine to store rich data about your known and anonymous users. Contact us to learn more about connecting BlueConic with DemandWare.

About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Why: Message known and anonymous users with products and offers that are relevant to them based on their real-time interactions with your website. Acquire more customers with consistent messaging from your digital campaigns, save cart abandoners with right-time relevancy, and increase lifetime value with recommendations and communications based on behavioral data.